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Diversity Recruitment studies show that 85% of consumer purchases in the US are made by minority groups (including women). Is your company marketing primarily to young, white males? |
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Minorities are the majority in six of the eight largest metropolitan areas in the US and in 15 states. | |
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Consumer studies show that customer loyalty skyrockets when consumers can see that people serving them literally and figuratively speak their language. | |
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A recent AMA study demonstrated that decisions made by executive teams with a broader and more diverse background actually produced higher sales. | |
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A recent demographic study found that heterogeneous groups outperform homogeneous groups on tasks requiring creativity or judgmental decision making. (Anne Tsui / Lessons from Demographic Research) |
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