Structural changes in the economy may actually give
Hispanics an edge
By Anthony Limón, June 2004
[...]
"At this moment, the companies leading in Hispanic recruitment
are companies like AOL and ESPN that are developing new products targeting
the Hispanic marketing, for example AOL Latino or ESPN Desportes. Also,
companies that because of their size or type of business need to be
as diverse as possible to give more to their Hispanic customers - companies
like Citibank or Sony", says Eric Shannon, president of LatPro,
a firm specializing in the placement of Hispanic and Latino Professionals.
"The Hispanic market is growing complex, with
big differences between subgroups. Companies need more insight from
their own people to develop new products or new services," Mr.
Shannon says.
Mr. Shannon who also serves as coordinator of the National Association
of Hispanic Professionals job board, sees the recruitment of Hispanic
professionals as a major part of the future job market. "For the
next year I would expect more private companies to be interested in
Hispanics as the Hispanic market is growing and is expected to grow,
specifically in the financial industry, the 'service-oriented industries'
[advertising, entertainment, media, etcetera] and consumer products,"
says Mr. Shannon.
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