Market for Hispanics living `la buena vida'. Makers of luxury goods are targeting South Florida and affluent Hispanics to market their upscale brands and introduce products to the United States.

Hispanics call for 'cool down' on Estrada. The disagreement among Hispanics over whether to support Miguel Estrada for a federal appeals court slot is so strident that the National Council of La Raza has called for both sides to cool down.

Bush Administration Buys Ads Aimed at Hispanics. The Bush administration is spending $800,000 on an ad campaign to urge eligible Hispanic immigrants to sign up for a soon-to-expire legalization program.

No Ad Recession for Hispanic Marketers. Despite the slump in overall ad spending, agencies that target Hispanic consumers are scrambling to keep up with ever-growing campaigns.

Absolut Vodka pitches products directly to US Hispanic market. Mix one part Latin-music nostalgia and one part contemporary club culture with a leading international spirits brand and bilingual media buys, and you've got Absolut Vodka's first marketing campaign aimed at US Hispanics.

A Toxic Legacy on the Mexican Border. Abandoned U.S.- owned smelter in Tijuana blamed for birth defects, and health ailments.

Emilio Estefan and Plural Sign teamed up. Estefan Television Productions, and Plural Entertainment, film and TV production company, have signed a deal to CO-produce television content for the US market.

Executive Promotions

• America Online, Inc. announced the appointment of Borja Prez as Business Development Manager for the US Hispanic Division.
• Chiqui Cartagena has been placed in charge of The Columbia House Company’s development of the club’s membership as well as strategic alliances and partnerships.

Huge US aid package may bypass most of Latin America. One of President Bush's best foreign-policy initiatives could bypass most of Latin America because of a myopic way of selecting aid recipients.

Mexican state votes for death penalty. Voters in the central state of Mexico overwhelmingly approved a referendum in support of executing kidnappers, armed robbers and murderers.

Colombia leads search for US plane crash survivors. Colombian soldiers combed a guerrilla stronghold in an attempt to find three US citizens.

Firms: Affirmative Action Helps Recruits. Dozens of big companies are backing the University of Michigan and its affirmative action policy before the Supreme Court, saying such programs help produce better workers of all races and ethnic backgrounds.

Democrats Say Bush's Policies Hurt Minorities. Democrats blasted President Bush for pushing policies that they said widen economic and education gaps between whites and minorities.

6 months LatPro Plus! Includes unlimited access to the resume database for 5 users and 24 job postings. Investment: $2,400 Promotion: Get 1 free month of resume database access and 1 additional job posting!
Please call 954-727-3844 or email.

National Image Conference, May 21-22, 2003 at Renaissance Hollywood Hotel in Hollywood, CA. National Image is a network of professionals committed to finding creative solutions to the challenges of the U.S. pan-Hispanic community. For more information please call 954-727-3844 or email.

Diversity Week, June 2-4, 2003 at Hilton in Disney World, FL. Diversity Week will provide you with the strategies, tools and techniques that corporations are looking for in order to make diversity and employment equity a strategic business objective, not just a stand-alone program. For more information click here.

Diversity Expo Event, July 29, 2003 at The New Yorker Ramada Hotel in New York City. For a list of companies who are interviewing at this event: Click here.

Visit LatPro's calendar for other upcoming events and conferences related to doing business in Hispanic and Latin American markets.

The LatPro Network is growing! Now, when you post a job on LatPro, we distribute it to more than 30 Hispanic organizations and media sites. Our newest partner - -

MeQuieroIr.com, a Venezuelan web site dedicated to migration, now offers its users the opportunity to look for jobs throughout the Americas in alliance with LatPro.

Behind the INS' news. Teressa A. Dickman our immigration expert presents a very clear explanation of the latest news from the INS.

Thanks so much,

Executive Search Firm

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