www.LatPro.com's Vice President of Sales provided advice concerning thriving in the Career Fair business during an economic downturn in this month's Associations Now Magazine.

Journalist Kim Fernandez's article "Finding Space for Success," addresses how Trade Shows are still a booming business, even in a recession.

"Sorry. It's just not in our budget this year."

How many times have you heard that so far? Advertising, membership, conference registrations, and booth sales have all taken an across-the-board hit since the stock market went wonky this fall. A recent survey by Tradeshow Week found that a whopping 58 percent of respondents planned to cut back their show participation due to higher travel costs, and 11 percent said they wouldn't exhibit in shows at all until things turned around. Only 16 percent of those participating in the survey said it's business as usual on the exhibit floor...

How does LatPro Do it?

"I really try to instill in my sales team to be creative within certain boundaries," says Rob Steward, vice president of sales for LatPro, which sells and hosts career fairs in conjunction with the National Society for Hispanic Professionals. "The shows we work on are very complimentary to our online advertising sales, so we offer some services at LatPro to compliment those fairs."

LatPro markets those as job fair packages-exhibitors have the opportunity to bundle their booth contract with online advertising or other marketing products. They save money on the different products individually, and LatPro sells more overall.

You can read the entire article here: www.asaecenter.org