You have a great education, solid work history and you’re bilingual to boot, but landing a job isn’t only about your skills and experience. You also have to know how to successfully market yourself to employers. Here's how you can create your own job search marketing campaign – an action plan for targeting the right employers with the right message so you can get the job you want and deserve.

A good interview is a two-way conversation, and you should take advantage of this opportunity to find out more about a company, including its commitment to diversity. Learn what to ask potential employers so you can benefit from joining a company that fosters the career development of its Hispanic and minority employees.

The biggest concern for any job seeker going into an interview is the type of questions they will be facing. By far, the most popular type of interview involves a series of questions about how you handled real situations in the past. Learn what employers want to hear and how you can use your Hispanic background to your advantage in this type of interview.

For many job seekers, salary negotiation can be the most intimidating part of the employment search process. It can be even more nerve-wracking if you happen to be a foreign professional who is unsure about the “rules” of salary negotiation in the United States. While it may feel like an uncomfortable situation, U.S. employers are prepared for potential hires to negotiate compensation. By using some simple negotiating techniques, you can increase your annual salary.   

We may be living in a global economy, but the fact remains: There are some subtle — and some not-so-subtle — differences between the way employment interviews are conducted in the United States and in Latin America.

To help you better prepare for U.S. interviews, LatPro took time recently to speak with two experts in the field of employment training: experts who have made it their business to coach Hispanic job candidates and employers in cross-cultural interviewing techniques.

Graciela Kenig is founder and president of LatinoWorkforce.com, an organization dedicated to finding and placing multicultural recruits into the workforce. Nelson A. De Leon is a bilingual recruiting consultant, and the owner and founder of America At Work.