[...] "At this moment, the companies leading in Hispanic recruitment are companies like AOL and ESPN that are developing new products targeting the Hispanic marketing, for example AOL Latino or ESPN Desportes. Also, companies that because of their size or type of business need to be as diverse as possible to give more to their Hispanic customers - companies like Citibank or Sony", says Eric Shannon, president of LatPro, a firm specializing in the placement of Hispanic and Latino Professionals.

"The Hispanic market is growing complex, with big differences between subgroups. Companies need more insight from their own people to develop new products or new services," Mr. Shannon says.

Mr. Shannon who also serves as coordinator of the National Association of Hispanic Professionals job board, sees the recruitment of Hispanic professionals as a major part of the future job market. "For the next year I would expect more private companies to be interested in Hispanics as the Hispanic market is growing and is expected to grow, specifically in the financial industry, the 'service-oriented industries' [advertising, entertainment, media, etcetera] and consumer products," says Mr. Shannon.

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