Many hiring companies are discovering that finding and attracting management-level Latinos and other diverse talent can be a recruiting challenge, and candidate availability is only a part of the problem. These diversity recruiting tips will help you reach the management-level Hispanic candidates you need to remain competitive and meet your recruiting goals.

Mae A. Douglas, a Sr. Vice President with Cox Communications, has served as the company’s Chief People Officer for 7 years. She recently spoke with LatPro about Cox Communications’ diversity strategy and the critical role that Hispanic and Bilingual employees play at the broadband communications and entertainment company.

Most communication and teamwork challenges arise from three basic cultural preferences: our approach to work, the way we share information, and how we view time. All three of these preferences have an enormous impact on the effectiveness of multicultural teams.

Simply posting a job listing online isn't enough to attract A-grade candidates. These 5 tips will help you create job ads that connect with candidates and increase the effectiveness of your online recruiting.

All Latinos are not the same. Because the Latino community is so diverse, there are many cultural characteristics that should be considered to gain a better understanding of this market. Only then will you be able to identify the groups within the Hispanic market that you should target and effectively tailor a message that resonates with them.

If your company wants to capitalize on the lucrative and growing U.S. Hispanic market, don't overlook the one crucial element that can ruin any advertising or marketing campaign targeting Latinos: your staff.

Increasing diversity in an organization is a multi-layered process. The word process implies that it takes time and usually requires many revisions along the way.

Unfortunately, many companies miss the mark when advertising to Latinos. Usually it’s because corporate decision-makers are not paying close enough attention to their Hispanic marketing efforts. They simply don’t understand or carefully consider cultural nuances when planning their outreach efforts. Learn what your company can do to avoid becoming a humorous Hispanic advertising "don't."

A North Carolina real estate company wants to gain a competitive advantage by targeting the growing Hispanic market. Expert Juan Tornoe shares his tips on how to make their outreach efforts most effective.

 

Having Hispanics in human resources leadership roles has become increasingly important in corporate America over the past decade or more. As the Hispanic population continues to grow in the US, human resources functions including recruitment, diversity, compensation, benefits, training and payroll should also reflect that diversity. Hiring Hispanic professionals to serve in a variety of HR roles will help your business to effectively meet the needs of an increasingly diverse workforce.