What should employers do when workers who speak Spanish among themselves make non-Spanish speaking employees uncomfortable? Juan Guillermo Tornoe tackles the question.

A Latino professional with Fortune 500 experience wonders if he should pass on a position with a company because it doesn’t place a strong emphasis on diversity.

 

LatPro expert Juan Guillermo Tornoe draws from his personal experience as a Latino professional to help managers and Hispanic employees better understand one another, creating a more inclusive and comfortable atmosphere for everyone. Read the article.

A good interview is a two-way conversation, and you should take advantage of this opportunity to find out more about a company, including its commitment to diversity. Learn what to ask potential employers so you can benefit from joining a company that fosters the career development of its Hispanic and minority employees.

Having Hispanics in human resources leadership roles has become increasingly important in corporate America over the past decade or more. As the Hispanic population continues to grow in the US, human resources functions including recruitment, diversity, compensation, benefits, training and payroll should also reflect that diversity. Hiring Hispanic professionals to serve in a variety of HR roles will help your business to effectively meet the needs of an increasingly diverse workforce.

Unfortunately, many companies miss the mark when advertising to Latinos. Usually it’s because corporate decision-makers are not paying close enough attention to their Hispanic marketing efforts. They simply don’t understand or carefully consider cultural nuances when planning their outreach efforts. Learn what your company can do to avoid becoming a humorous Hispanic advertising "don't."

If your company wants to capitalize on the lucrative and growing U.S. Hispanic market, don't overlook the one crucial element that can ruin any advertising or marketing campaign targeting Latinos: your staff.

As the Diversity Talent Strategist for IBM America, Jamila A. Petite oversees diversity recruiting efforts for the top technology corporation. She recently took time out of her busy schedule to talk with LatPro about the value of bilingual and multicultural employees, and what IBM is doing to recruit and retain a diverse workforce.

Most communication and teamwork challenges arise from three basic cultural preferences: our approach to work, the way we share information, and how we view time. All three of these preferences have an enormous impact on the effectiveness of multicultural teams.

A North Carolina real estate company wants to gain a competitive advantage by targeting the growing Hispanic market. Expert Juan Tornoe shares his tips on how to make their outreach efforts most effective.