United Way of Metropolitan Dallas, Inc.

Job Description

Job Title: Vice President of Brand Strategy and Communications
Department: Brand Strategy and Communications
Reports to: CEO

POSITION OVERVIEW

Responsible for positioning United Way of Metropolitan Dallas (UWMD) as the premier health and human service organization in North Texas through the strategic management of marketing and communications activities.  Leads the effort to ensure a consistent brand experience that aligns with the community impact model of operations and UWMD’s mission and vision.

KEY RESPONSIBILITIES

Marketing:

• Develop and implement a comprehensive marketing plan that supports the achievement of United Way’s strategic goals and business objectives, maintaining the integrity of the United Way brand image.
• Monitor market trends and identify opportunities for cultivating meaningful relationships and brand loyalty amongst existing and potential donors.
• Manage the development and execution of market segment relationship building strategies.
• In partnership with Resource Development and Community Investment, position existing product offerings and develop new investment products, messaging, etc. to maximize campaign revenue and demonstrate the value of United Way to our investors.
• Lead the development and implementation of annual market research activities. Present results and recommended action to appropriate staff and volunteers.
• Develop departmental budget in partnership with Finance Department. Leverage limited resources through in-kind contributions and partnerships.

Brand Planning and Management:

• Effectively integrate and align organizational strategies to deliver on United Way’s brand promises.
• Oversee the consistent presentation and ongoing development of United Way’s brand positioning.
• Recruit, train and support members of the Brand Leadership Council, a volunteer committee that provides marketing expertise, input and resources to enable United Way to achieve its brand development and communications goals.

Communications/Public Relations:

• Direct the implementation of a year-round communications plan, designed to support organizational objectives that incorporate media relations, paid and in-kind advertising, and interactive communications.
• Provide advice and counsel regarding communications needs to the CEO, department heads, and key volunteers as needed.
• Ensure Brand team provides outstanding customer service and communications support to internal and external customers.
• Oversee the development and production of organizational print and electronic communications, working in partnership with the resource development and community investment staff.
• Manage the development and implementation of year-round public relations strategies.
• Develop and implement strategic communications messages.
• Direct pre-emptive and reactive crisis communications activities.
• Prepare and train key volunteers, staff and others as media spokesmen for the organization.
• Identify strategic opportunities to help position CEO and COO as community leaders and experts on current trends in philanthropy and public-private partnerships through speaking engagements, panel discussions, volunteer service, etc. in both the private sector and non-profit community.

Special Events and Promotions:

• Direct the planning and implementation of organizational special events in a cost-effective manner.
• Work as a liaison for groups or corporations that are promoting special fund raising events or promotions for the benefit of United Way.
• Develop an annual Sponsorship program. Assist in securing sponsors for various programs and events and ensure fulfillment of annual commitments to sponsors.

Staff Management:

• Provide ongoing leadership and management to the members of the Brand Strategy team to ensure success in meeting personal and departmental objectives.
• Be a role model for the organizations values; respect, integrity, teamwork, excellence, adaptability and initiative.

JOB REQUIREMENTS

EDUCATION:

- Bachelor degree in Marketing, Communications or related field required.

- Masters degree in related field preferred.

EXPERIENCE:

- Minimum ten years experience.

- Extensive working knowledge of brand management, advertising, marketing, public relations, market segmentation, visual communications, product development, sales and research/planning.

- Previous management experience required with a proven ability to lead, motivate and coach both individuals and teams.

- Prior volunteer management preferred.

SKILLS:

- Ability to work collaboratively with staff to create a results driven, team oriented environment. - Proven track record of being a strong, highly effective leader of his or her team; possess the skills to motivate, communicate, coach and collaborate effectively with team members.
- Exceptional writing, presentation and verbal communication skills.
- Solid strategic marketing and communication skills, including understanding demographics, qualitative and quantitative research methods, and communications plan development; execution and evaluation methods.
- Strong interpersonal skills.
- General knowledge of the dynamics of the staff-volunteer model of operations and public-private partnerships as well as an understanding of current trends in philanthropy.
- Experience in leading cross-functional teams. Ability to foster positive internal relations.
- Ability to conceptualize and develop short-term and long-term strategies and written plans.
- Excellent problem solving skills.
- Proficient in Microsoft Office Suite including Word, Excel, Outlook and PowerPoint.
- Ability to effectively manage multiple priorities in order to meet deadlines.

If you comply with above requirements please send us your resume for consideration by clicking on the Apply button below.