Description |
Large Corporation located near Great Neck NY needs: Product Marketing Specialist: Bilingual Spanish bilingual Spanish/English Product Marketing Specialist with Wide Format and/or Production Equipment experience Develops specific marketing plans and activities for product lines to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Responsibilities: Develops competitive marketing and pricing strategies in order to provide concise information and coordinated recommendations to the sales, pricing, contracting and marketing management on new and existing products. Analyzes data and provides recommendations for the development of marketing and incentive plans to increase the sales of a particular product and/or product lines. Ensures that appropriate personnel are aware of market conditions, position in the market, and comparative advantages of company versus competitive products. Creates sales presentations for existing and potential customers in order to ensure proper communication of product features and specifications. Assesses the needs of targeted segments within an assigned region by collecting market information from customers and dealers. Relays market information in order to participate in the development of appropriate marketing strategies and programs and ensure the proper positioning of products. Coordinates the implementation and launch of marketing programs. Conducts training for sales and dealer personnel and provides the technological information and terminology required to communicate with the customers' management. Participates in industry trade shows, demonstrates products and fields questions from end users and dealers. Collect and analyze market data, competitive marketing strategies and pricing information in order to develop and implement marketing programs, pricing strategies, and incentive programs to increase sales of wide format and production printer products. Qualifications: Bachelor's degree a minimum of 3 years of related experience in marketing position supporting industry related products. Wide Format and/or Production Equipment experience He/she should possess excellent platform skills and the capability of presenting highly technical information in a clear and understandable manner. Travel may be required. Demonstrated proficiency in verbal and written communication skills in Spanish required for daily communication with affiliates companies. Demonstrated proficiency in Excel and PowerPoint is required and will be assessed. Preferably with wide format and/or production equipment experience. Please email your resume in WORD format and current base salary requirements ASAP: Darrenf AT rtijobs dot com Darrenf@rtijobs.com
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Requirements |
See job description.
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