Description |
The Sr. Brand Manager serves as the subject matter expert on the Hispanic consumer within the Multicultural Marketing function. The position requires in-depth knowledge of Hispanic trends, insights and behaviors from both a consumer and shopper perspective inclusive of the un-acculturated, bi-cultural and acculturated sub-segments. This role will be responsible for building organizational capability through development and mining on break-through insights, research and measures. In addition this role will be responsible for the execution of core heritage Hispanic programs (i.e. Hispanic Heritage Month) Function Specific Activities: Provide technical, customer relations, and personnel management for major programs and projects. Identify the needs and business objectives of the brand in order to provide marketing programs tailored to meet units' brand and business needs. Ensure Company resources are optimally devoted to the appropriate strategic solutions by providing Divisions with clear strategic frameworks for managing core brand innovation in order to generate incremental and sustainable profitable growth. Guide adherence to a cohesive brand communication plan to ensure continuity of cross-market brand communication and executional platforms by publishing brand toolkits for new brands (including brand architecture, positioning statement, operational marketing strategies, etc.). Interact with divisions/customers in order to influence their brand plans during annual business planning process. Support brand positioning and related objectives (e.g., building brand awareness, improving brand recall scores) by composing and incorporating advertising goals into the brand plan in order to ensure concept alignment with brand positioning. Provide direct reports with leadership, direction, and coaching to achieve work objectives and improve performance and skills. Ensure direct reports or project team members have clarity about their roles and responsibilities Provide direction, leadership and coaching to direct reports or members of a project team you are leading. Provide feedback to others in order to enhance their job performance. Determine priorities for one's area of accountability to create clarity about focus and enable work to be completed efficiently. Education: Bachelor's Degree Related Work Experience: At least 5 years relevant work experience in multicultural / consumer brand marketing. Spanish language competency is required. Previous multicultural marketing experience is preferred. Core Competencies: Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking. Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals. Delivers Results: Focuses on the critical few objectives that add the most value and channels own and others' energy to consistently deliver results that meet or exceed expectations. Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others. Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance. Sets a Winning Example : Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them; Demonstrates passion for the Company and its products Technical Skills: Brand Positioning: Knowledge of specific brand positioning and brand architecture of The Company's brands. Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans. Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation. Program Initiative/ROI: Ability to recommend an appropriate property or program to enhance the brand positioning, equity and to maximize return on investment Marketing Research Application: Ability to leverage research results into actionable marketing and business building initiatives Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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Requirements |
See job description.
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