| Greenhouse Agency Inc |
| Consumer Products |
| Existing work authorization required for United States |
| Direct Hire, Full-Time |
|
US$45000 - 70000 |
Health Insurance -
Paid Vacation -
|
| Relocation assistance provided |
Advertising
Marketing
Sales
|
| Minimal |
| in same country |
|
English - Fluent
Spanish - Conversational
|
| Bachelor Degree |
| 2 |
English
|
| No cover letter requested |
|
No questions which require answers when applying for this job posting. |
| New York, Whiskey / Latpro-2480510 |
| May-20-2013 |
| New York, 10453 |
|
Description |
The Greenhouse Agency/Brown-Forman Whiskey Brand Champion's mission is to increase the visibility and availability, and create stronger consumer awareness, trial and adoption opportunities through a wide range of unique activities and events targeting the core consumer.
The Whiskey Brand Champion is a dedicated brand resource in the New York City Market to ensure maximum interaction of brand and brand message with target consumers. Taking direction from the Field Marketing Manger/Integration Director and in collaboration with BF Field Sales this position is held accountable for activating brand activities directly with consumers in the assigned territory.
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Requirements |
Responsibilities
1.Brand & Category Championship. Be the expert voice of the brand/category in New York City, and establish and leverage B-F as the expert in the category. Represent brand home place in the local market and serve as host when local market schedules visits to the brand's home place, if applicable
2.Local Consumer Event Activation. Identify, create and uncover brand building opportunities and plan/execute and/or supervise brand consumer events and prioritize time accordingly.
3.Brand & Category Education and Training. Primary contact for brand expertise/training at the distributor and key account level. Champions brand(s) at consumer interface with key influencers. BC's will be called upon by distributors for retail interaction when specific Brand expertise is needed to leverage a Brand opportunity. Participate in work withs and crew drives.
4.Channel Brand Building. Champions the on-premise, off-premise and non-traditional/non-licensed event efforts by building lasting trade and consumer relationships with targeted accounts (consistent with target audience). Trade and influencer education/relationship builders focused on consumer target. Supervise or execute brand events.
5.Social Media. Working knowledge of relevant social media channels and QR codes. Creating a market virtual-premise with the program Social Interactive Director utilizing primarily Facebook and Twitter. Communicate brand activities through social media.
6.Public Relations. Spokespersons for local PR and media activity. Develops local media relationships and expertise to identify and leverage opportunities.
7.Insights. Source for consumer/channel/competitive insights feeds local market intelligence up through the organization. Participates with the Brand/Regional environmental analysis and collaborates with territory/brand teams to develop innovative programs and ideas.
Requirements
Bachelor's degree plus 2-3 years of sales and/or marketing experience within the beverage or CPG industry.
Entrepreneurial minded, creative: Ability to create and execute an event with social media and a 360-Activation plan.
Excellent communication skills.
Strong presentation skills including expertise developing Power Point presentations.
Excellent tactical skills; demonstrated ability to develop and maintain effective working relationships with all members of extended sales and brand teams.
Resourceful: Understands how to get things done by leveraging resources from a wide range of sources.
Sound Financial Skills: experience managing a budget.
Willingness to work unconventional hours (late nights and weekends).
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