Description |
Description The Dr Pepper Snapple Brand Manager - Hispanic Flavored Carbonated Soft Drinks will drive the consumer strategy, commercial plans, and volume/profit goals for Flavored CSD brands, primarily 7UP and Squirt, and the Hispanic Portfolio. The person in this role will have an MBA, be fully bilingual in Spanish, and have a minimum of 5 years progressive consumer marketing experience, in the CPG industry. This position report to the Director of Hispanic Marketing and is based at our headquarters location in Plano, TX. Position Requirements: 1. Strategy: Leads development of long term brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix. Drive organizational and customer engagement, alignment and passion for brand strategy and annual plans. 2. Integration: Understand category strategy and flavored CSD strategy and able to support GM plans while integrate Hispanic brand plans into overall plans and strategy. 3. Insight Development: Work with Market Research to develop consumer insights through internal, external, primary and secondary data sources. Translate insights into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers and consumers. 4. Business Results and Opportunity Identification : Analyze business results to ensure strategies are working and objectives are being realized. 5. Innovation: Lead cross-functional teams in extension and renovation innovation efforts. 6. Project Management and Execution: Manage all brand projects including, but not limited to, advertising, merchandising, promotions, and innovation. Lead development of creative briefs that give focused direction to program teams/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications. 7. Budgeting: Own and actively manage brand marketing budget, cross-functional alignment, and end-of-year budget performance. Coordinate with Finance to research and adjust inappropriate budget entries. 8. Skills & Capability Development: Coach, develop and manage Associate Brand Manager. Develop objectives, provide coaching, feedback, and guidance, and develop personal development and training plans. 9. System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions and implement programs. Qualifications Qualifications - Bachelors degree and MBA from accredited institutions - Fluent in Spanish and English - Five (5) years CPG/Beverage marketing experience - Five (5) years Hispanic Marketing experience - Five (5) years of experience using MS Office products - Three (3) years of experience or more in Nielsen/IRI/syndicated data products
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Requirements |
See job description.
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