National Digital Marketing Manager - AUBURN HILLS, Michigan, United States
Job information
Posted by: Chrysler  Hiring entity type: Automotive  Work authorization: Existing work authorization required for United States Position type: Direct Hire, Full-Time  Compensation: ****** Benefits: See below Relocation: Not specified  Position functions: Advertising Marketing   Travel: Unspecified  Accept candidates: from anywhere	Languages: English - Fluent   Minimum education: See below  Minimum years experience: See below  Resumes accepted in: English Cover letter: No cover letter requested Job code: 1003330 / Latpro-2494704  Date posted: Jun-01-2013 State, Zip: Michigan, 48326
Description Job Category: Sales & Marketing-Sales & Marketing Employment Type: Full Time Physical Location: Chrysler Headquarters & Tech Center The National Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement across the nine (9) Business Centers and Chrysler, Dodge, Jeep, Ram, and FIAT dealer network. This individual will provide the nine (9) Regional Digital Marketing Managers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The National Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the National Digital Marketing Manager to leverage the best practices from each region, in an effort to increase overall dealership traffic, retail sales, and retail market share. Basic Qualifications: * Bachelor's degree * 3+ years of digital marketing experience * At least one (1) year of direct management experience in a retail digital marketing environment * Ability to mentor and support a nine (9) regional managers * Proven track record in formulating/driving marketing communications through digital engines and targeting multiple audiences * Experience delivering effective and innovative digital campaigns * Excellent interpersonal and writing skills * Strong analytical and critical thinking skills Preferred Qualifications: * Bachelor's degree in Business, Marketing, Communications or related field * Dealership or competitive OEM management experience * Successful digital marketing experience which resulted in tangible business results * Experience skewed toward retail sales and consumer brands * Familiarity with the latest internet development technologies and best practices * Knowledge of digital marketing and social media strategies, relative to the retail automotive environment Requirements Please see job description.

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