Description |
**Job Description **WellPoint is one of the nations leading health benefits companies and aFortune Top 50 company. At WellPoint, we are dedicated to improving the livesof the people we serve and the health of our communities. WellPoint strives tosimplify the connection between health, care, and value for our customers.Bring your expertise to our innovative, achievement-driven culture, and youwill discover lasting rewards and the opportunity to take your career furtherthan you can imagine.Marketing Manager, Lead Generation and Direct Marketing Responsible for developing Hispanic direct marketing strategies andoptimization and ensuring the marketing strategy aligns with the enterprise-wide strategy. Primary duties to include, but are not limited to: BuildsHispanic market-specific, media plans. Serves as a single point of contact onHispanic lead generation media marketing issues and resolution. Coordinatesthe development and review of lead generation materials with appropriateresources. Leads development of Hispanic direct marketing to support overalead generation marketing plans. Provides leadership and direction tomarketing support and creative staff.**Job Qualifications **
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Requirements |
See job description.
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