No matter what your job title, the work you do at Kaiser Permanente Georgia supports the health and well-being of our Atlanta-area members. That's because each of us-from our financial professionals and IT team members to our RNs and physicians on the front line of care-shares a commitment to providing the best possible care experience. Come build a rewarding career in an environment that supports your success. Join us and put your beliefs into practice.
This position will support development of the marketing strategy and marketing plan for the Region, through collection, analysis and communication of relevant information including: competitive intelligence, market conditions and trends, and price position. He or she will collect and analyze membership information and utilize data-driven methodologies to support development of accurate membership forecasts. The role will continuously manage and contribute to market research projects to support market-based product development decisions and marketing communications strategies.
Essential Functions
- Primarily accountable for collection, analysis and communication of:
-Strategies, membership and market share for KP, and its competitors
-KP's price position based on rates and contributions, by segment and product type
-Benefits comparisons/product designs
-DOI financial filings
-Review of publicly available financial data and other competitor-specific reports
-Market conditions and trends
-Market demographic information to determine sizing/penetration estimates by segment
- Support the development of the marketing plan.
- Support the department in serving as the primary source of competitive intelligence for the Region's senior leaders. Effectively present this information to support senior leaders in making insightful and effective business decisions.
- Monitor and report on drivers of purchasing behavior in key market segments.
- Develop market research methodologies to obtain additional information needed to analyze market segments, including if needed, serving as the primary liaison to external market research vendors.
- Support product development efforts through maintenance of up-to-date information on competitors' current product designs and new product introductions, as well as detailed benefits information.
- Use data-driven methodologies to support development of accurate membership forecasts.
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