Location: VHA Inc - VHA Place

# of Openings: 1

VHA Inc., based in Irving, Texas, is a national health care provider alliance that provides an innovative approach to clinical improvement, industry-leading supply chain management services and supports the formation for regional and national networks to help members improve their clinical and economic performance. With 14 regional offices across the U.S., VHA has a track record of delivering proven results in serving 1,400 hospitals and more than 21,000 other health care providers.

Founded in 1977, we are dedicated to the success of not-for-profit, community-based health care. To help our members meet the needs of their communities, our mission is to improve members' clinical and economic performance. We deliver on our mission by providing industry-leading clinical improvement services, supply chain management services and facilitating the development of member networks to drive sustainable results.

Vice President, Public Relations

Location: VHA, Corporate Headquarters - Irving, TX

Overview:

The selected individual will provide overall leadership, direction and strategic focus for VHA Public Relations. Lead the development and implementation of company-wide public relations strategies, media outreach plans, and crisis communications management in alignment with VHA's mission and business strategy. She/he will collaborate with VP, Public Policy to support public policy communications needs. She/he will develop and maintain strategic partnerships enterprise-wide - especially at senior levels (VP and above), as well as with external agencies and vendors.

Responsibilities:

· Oversees the development and implementation of annual public relations/media relations plans and budgets, crisis communications strategies, and thought leadership/speaker's bureau.

· Responsible for goal measurement and ROI for the public relations team.

· Applies in-depth knowledge of industry trends and proven public relations practices to properly position VHA's offerings.

· Tracks critical local, state and national issues and identifies strategic opportunities for VHA's public relations engagement.

· Builds and maintains strong media relationships to improve quantity and quality of media coverage and increase awareness about the expertise and impact of VHA.

· Manages outsourced agency relationships and recommends opportunities for greater efficiency.

· Establishes and adheres to budgets (revenues/ expenses) for all areas of responsibility.

· Aligns Company resources with current and future needs of the customer.

· Achieves results by influencing decisions through advice and counsel to others.

· Partners with other internal resources in the execution of the strategy.

· Achieves results through leadership and people management of key function(s) within the organization.

· Holds subordinates and teams accountable for performance and development.

· Builds and supports a diverse culture to drive innovation and business results.

Qualifications:

· Bachelor's degree in Public Relations, Communication and/or Business, Healthcare Industry, Government Relations/Legislative Affairs or Brand (internal/external) Strategy/Management.

· MBA preferred

· 10-15 years' experience in Public Relations. Preferably in a healthcare solutions/product provider or consulting.

· Excellent verbal, written and presentation communication skills.

· Proven track record in development and oversight of comprehensive public relations strategies, strategic communications, crisis communications and message positioning.

· Strong project management and organizational skills.

· Advanced knowledge of and ability to utilize Microsoft Office applications.

· Travel will average <20 p="">

Equal Opportunity Employer/AA M/F/D/V