The Product Marketing Specialist will accelerate the global footprint of contracts and generate demand creation for the data driven services side of our plant services business at Rockwell Automation. They will have direct responsibility for global product management of new products in the Asset Management portfolio; including competitive analysis, VOC/ service packaging requirements, pricing, strategy, forecasting, promotion, market access planning / development, and product life cycle management.
Will work closely with many RA divisions to provide a complete solution.
Supports Product and Business Managers in development of global business unit strategy, Annual Operating Plan (AOP) and Business Strategy Reviews (BSR).
Applies market, customer, industry, application and technical knowledge to assist in preparing Customer Requirement Document (CRD) and Product Requirement Document (PRD) for product development projects (new, line extensions, enhancements, brand labeling and cost reductions).
Responsible for ensuring that the products meets expectations for customer usability, quality / robustness, competitive features, ease of operations, RA distribution model, profitability, etc.
Helps with preparation of on-going competitive analysis and regularly communicates relevant information throughout the organization.
Supports Commercial Marketing organization in the development and implementation of key programs in support of product objectives (e.g. trade shows, promotion programs, pre-sales and post sales collateral, target account programs, etc.)
Works effectively with customers and partners.
Interfaces with Sales and Customer Support as the product portfolio expert
Bachelor's Degree, preferably in Engineering
Minimum of two years of Product Management, Commercial Marketing, Sales or Development Engineering experience in the Industrial Automation industry
Experience with managed service contracts and business planning is desired
Demonstrated team leadership within a matrix environment to achieve objectives
Understanding of business profit & loss responsibility
Product line forecasting and strategic planning
Control Products and Solutions
Corporate, Sales, Services, and Solutions
No. of Positions:
Milwaukee - Wisconsin
Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth - and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.
Rockwell Automation is an Equal Opportunity/Affirmative Action employer.
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