Vice President, Marketing & Communications
Change Agent (n): an individual with an unstoppable desire to make the future course of something different from what it is, or from what it would be if left alone.
Sound like you? If so, then let's talk.
GreenPath believes that financial wellness is a key to American consumer's ability to achieve life goals. For more than 50 years, GreenPath, a 510(c)3 headquartered in Farmington Hills, Michigan, has been a trusted guide for hundreds of thousands of American's journeying through financial crises. In the last two years, the organization has undergone a significant strategic pivot to expand programming by leveraging a series of innovative approaches to the work, including: human centered design, cross-sector collaboration and by adopting a theory of change. In addition to the considerable internal culture change required to successfully improve outcomes, drive organizational performance and retain top talent; the organization is undertaking a considerable effort to market services directly to consumers via online platforms, national corporate partners and through a vast network of over 1,000 community-based organizations and over 500 credit unions.
The Vice President of Marketing & Communications will be responsible for every aspect of creating, growing and maintaining a nascent department with considerable stretch goals of:
Reaching 1 million prospective clients annually via multichannel marketing,
Increasing client reach with existing credit union partners (an audience of over 14 million American consumers); and
Destigmatizing financial wellness on a national stage via strategic public relations and through developing a national influencer strategy.
At the heart of this role is a deep passion and commitment to GreenPath's 'Big Hairy Audacious Goal' © of 'Remixing the American Dream so it works for everyone'© and living the organization's core values of integrity, teamwork, and quality. GreenPath serves individuals directly, empowering strong financial decisions with high-quality tools, resources, and information. GreenPath works with partners to design and deliver inclusive, people-centered financial tools.
Create, manage and sustain all aspects of the organization's communication function including internal communication, direct to client communication, business to business communication, new client acquisition, public relations, advertising, event planning, digital marketing, social media management, crisis communication and reputation management.
Hire, train, develop and retain top internal and external talent to drive toward goals.
Lead the enterprise of GreenPath with a core group of 9 other executives to develop annual strategic goals, achieve key performance indicators and drive overall impact.
Operate as the lead spokesperson for the organization to national audiences, including key stakeholders, media outlets, elected officials and GreenPath employees.
Build GreenPath's capacity to execute on significant new product, impact and partnership opportunities with branding, design, strategy, and communication.
Lead in the creation of compelling content to be distributed through multiple communications channels to multiple audiences.
Resilience, optimism, dedication, discernment and a drive to realize greater impact for the lives of American consumers, partners, and
Emotional intelligence and empathy for others,
Comfort in challenging decision-making, ambiguity and rapid-moving opportunity; and a
High degree of professional integrity and experience navigating complex systems.
Bachelor's degree required. Master's preferred.
10+ years of executive leadership experience
The Vice President of Marketing & Communications will be a dynamic, creative and proven communications executive with a demonstrated ability to develop, execute and sustain a world-class communications function within an organization.
What will you get out of working at GreenPath? In addition to having the opportunity to help people from all over the country, we also have a competitive compensation and benefits package. Here are some of the additional perks our employees enjoy:
The Park, our onsite café, serving breakfast, lunch and (carry out via pre-order) dinner, Monday Friday. In addition to the standard menu, our chef has created a Lean Path menu, for the health conscious among us.
Speaking of health conscious, we also have an onsite gym, offering both cardio and strength training options. Side note: we offer showers facilities onsite so you don't totally alienate your coworkers.
Crave the outdoors? Eat lunch or take a break on our 4th-floor sundeck. An excellent way to break up the monotony of the workday and sneak in some Vitamin D.
We all need some 'me time' every once in a while. All full-time employees receive 19 paid days off during their first year of employment, in addition to 10 company-paid holidays per year. Use it for a fabulous vacation, to play nurse (or patient) at home, or sit on your couch watching DIY marathons on HGTV all day. We don't care it's your time. Enjoy.
Continuous learners can get their classroom fix in a couple of different ways. GP team members are eligible for up to $2,500 in tuition reimbursement per year. In addition, GP team members can attend courses through Invest in Yourself, an in-house educational program offering training classes on a variety of topics ranging from Cash Flow Planning to Microsoft Excel to Stress Management.
Need to reduce your student loan debt? GreenPath is a qualified employer under the federal Public Service Loan Forgiveness (PSLF) program, which means that you may be able to have a portion of your federal student loans forgiven after meeting certain eligibility requirements of the PSLF program.
Planning on growing your family? GreenPath offers paid Maternity and Paternity benefits.
Do you have a home away from home? GreenPath offers a Connections Program, where you have the opportunity to work out of many of our field offices in locations such as San Diego, Las Vegas, Denver, and many more. You can visit another city and not wipe out all of your PTO doing so.
Saving for Retirement? GreenPath employees can start contributing to a 403b right away! We also have a 401(a) Profit Sharing Plan. After one year of employment, we make a monthly contribution to eligible employee's Profit Sharing Account equivalent to 5% of their monthly gross compensation.
GreenPath Financial Wellness reserves the right to change this description at any time. GreenPath Financial Wellness practices the concept of equal employment opportunity with respect to hiring, promotions, transfers, pay, discipline, fringe benefits, and all other terms and conditions of employment. No individual will be discriminated against, and no employment decisions will be made, on the basis of an individual's race, color, national origin, religion, age, gender, gender identity, sexual orientation, protected disability, marital status, familial status, veteran status, height, weight or citizenship.
15+ years in marketing, communications, public relations or similar fields.
Ability to understand and translate complexity
Ability to present and facilitate to large groups both internally and externally.
Ability to effectively lead and manage staff in multiple, remote locations.
Comfort with abstract concepts and ambiguity.
Ability to solve problems with creativity.
Ability to think analytically and apply knowledge to solve problems.
Ability to lead strategic planning efforts.
Ability to champion change and staff development.
Ability to multitask and prioritize workloads in a fast-paced, ever-changing environment.
Ability to identify better methods to achieve desired results; recognizes problems as opportunities for greater impact.
Ability to foster and promote a collaboration.
Demonstrated a high level of integrity.