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 Marketing and Community Relations Liaison - Warwick, RI - WARWICK, Rhode Island, United States

   
Job information
Posted by: UnitedHealth Group 
Hiring entity type: Insurance 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Advertising
Communications
Marketing
 
Travel: Minimal 
Accept candidates: from anywhere 
Languages: English - Fluent
Spanish - Fluent
Portuguese - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 733992 / Latpro-3572453 
Date posted: Sep-28-2017
State, Zip: Rhode Island, 02886

Description

Position Description: UnitedHealth Group is working to create the Healthcare system of tomorrow and you can help. Already Fortune 17, we are totally focused on innovation and change.  We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.   Through our family of businesses and a lot of inspired individuals, we're building a high-performance Healthcare system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant and built for speed. Join with us and start doing your life's best  work. Positions in this function are involved in developing market strategies to support products and drive membership / sales growth. Positions develop strategies and tactical plans to support consumer / member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program / project budgets. Primary Responsibilities: Analyze customer behavior to drive understanding of current and future customer and market needs Conduct / utilize market research and competitive analyses (e.g., strength, weaknesses, strategies) to drive understanding of business requirements and development of marketing strategy Demonstrate understanding of applicable laws, regulations, contracts, and compliance requirements (e.g., HIPAA, Healthcare Reform / PPACA, state contracts, CMS) Define target markets or customer groups and their specific requirements Demonstrate understanding of applicable products and services Develop understanding of applicable sales channels (e.g., consultants, brokers, trade groups) to drive marketing strategy Perform analysis of customer and business requirements to drive development of marketing strategies (e.g., budgets) Develop / implement long- and short-term marketing strategies / goals in alignment with applicable business goals (e.g., revenue goals, membership goals, conversion metrics, campaign budgets) Align marketing initiatives / campaigns with applicable business goals / objectives, as well as the needs of identified target populations / clients Develop trusting relationships with customers / clients / members to inform our marketing efforts and help improve our understanding of the customer experience Identify and leverage appropriate marketing channels to communicate marketing messages Foster relationships with external stakeholders to nurture / support loyalty, retention and understanding of our marketing efforts (e.g., ad agencies, community agencies, clients, professional associations, educational institutions, regulatory agencies) Core Competencies: Self-motivated with the ability to work autonomously Highly organized and able to handle multiple projects / deadlines at once Outgoing, professional and friendly, willing to spend time talking to potential members, current members and community groups / organizations that work with our target audience Excellent communication skills (oral / written)


Requirements

Required Qualifications: High School Diploma / GED (or higher) 5+ years of Marketing and Community Outreach experience Experience communicating professionally with members and community groups / organizations Experience utilizing Microsoft Office applications including Word, PowerPoint, and Excel Ability to work a flexible schedule as needed (some nights / weekends)Ability to travel up to 50% of the time (local travel in the RI area)Preferred Qualifications: Bachelor's Degree (or higher) Prior Managed Care experience Bilingual fluency in English and Spanish or Portuguese Prior Medicaid experienceCareers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV / AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Keywords: UHG, Medicaide Claims, Community Relations Liaison - Marketing Liaison

 

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