Communications Officer, Hispanic Outreach
Catholic Relief Services carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas. Our Catholic identity is at the heart of our mission and operations. We welcome as a part of our staff and as partners people of all faiths and secular traditions who share our values and our commitment to serving those in need.
This position integrates 2 key aspects of meeting CRS' objective to increase positive awareness of the agency's humanitarian development and relief work around the world among targeted audiences in the U.S., including Hispanics and audiences, English and Spanish-speaking, in select media markets. This includes Spanish and English media:
- Work closely with Regional Information Officers, particularly in CRS' Latin America and Caribbean Regional Office (LACRO), to generate media coverage and maximize other Communications to reach U.S. Hispanic audiences.
- Work with Media Relations Manager -- and under the direction of the Comms Director -- to identify media opportunities (English and Spanish) in the U.S. top 10 media markets.
The Communications Officer for Hispanic Outreach will work to maintain knowledge of the Hispanic media landscape and legislative issues in the LACRO region, and will serve as an advisor to create effective messages, maximize media opportunities and draft relevant support materials for various internal and external audiences.
70% Hispanic Media Outreach
30% Local U.S. Media Outreach
Specific Job Responsibilities:
- Develop and implement a Communications plan that supports CRS' overall Hispanic outreach through targeted communications, including Hispanic media (diocesan, print, online and radio), social media and other forms of communications as appropriate.
- Identify and prioritize top agency messages/topics for Hispanic audiences and act as a liaison with MarCom, Advocacy, Church Engagement (CE) and Overseas Operations (OverOps) to identify stories and pitches.
- Collaborate with Senior Advisor for Hispanic Outreach, Hispanic Marketing Manager, Regional Marketing Manager and Media Relations Manager to craft and execute the communications/media plan to reach U.S. Hispanics.
- Write English and Spanish media releases, pitches, talking points and briefings to support agency awareness goals and audience needs.
- Field media inquiries from Hispanic media in coordination with the Media Relations Manager and facilitate interviews with staff when applicable.
- Manage and execute media and communications trainings for agency spokespeople.
- Assist the advocacy and legislative teams to craft public messages and general outreach as it relates to issues relevant for Hispanic audiences.
- Serve as an advisor across the agency in targeting the U.S. Hispanic market and review and advise colleagues during the drafting of general marketing, emergency and advocacy campaigns and identify best ways to compose and disseminate messages appealing and relevant to Hispanic audiences.
- Support field visits by donors, members of Congress and others by identifying and developing appropriate communications materials and identify outreach opportunities to generate high-value media placements.
- Assist in arranging for and support Spanish-speaking staff on U.S. based media tours relevant to agency priorities and needs.
- Attend and take an active role in the Diversity Cross Divisional Team to understand the needs of regional Relationship Managers in their outreach to Hispanic audiences; Support plans to respond to media and communications needs of regional outreach.
- Serve as Spanish-speaking spokesperson for CRS with media as needed.
- Provide field and HQ-based communications support in emergencies in LACRO, including Hispanic media outreach; web updates; partner communications; talking points; etc.
- Maintain and establish new media contacts that cater to Hispanic audiences in the U.S. This includes face-to-face meetings with journalists to establish strong relationships.
- Maintain CRS Spanish Twitter account.
- Manage consultancies for translation of communications materials.
- Some travel; potentially 1-2 times per year.
Local U.S. media outreach (Non-Hispanic)
- Identify and pitch stories, staff profiles, events, etc. to local media in the U.S. with a focus on the top 10 media markets, and others as appropriate. This includes CRS staff and experts on home leave, grassroots and grass tops advocacy efforts, CRS VIP trips, etc.
- Work with CRS U.S. regional staff to identify and maximize local media opportunities.
- Closely collaborate and coordinate with the Communications cross-divisional team (Comms CDT) to work with diocesan Communications staff to maximize local media outreach.
- Oversee and coordinate outreach to grasstops on advocacy and other relevant issues and facilitate the development and placement of op-eds; statements; local media outreach; etc. on CRS priority issues.
Key Working Relationships:
Internal: MarCom (Communications; Digital, Storytelling Lab; Creative); Advocacy; Church Engagement; OverOps
External: Hispanic media (Catholic and secular); journalists covering Latin America/Caribbean; media in top 10 US media markets; diocesan Communications Directors; USCCB.
Agency-wide Competencies (for all CRS Staff):
These are rooted in the mission, values, and guiding principles of CRS and used by each staff member to fulfill his or her responsibilities and achieve the desired results.
- Serves with Integrity
- Models Stewardship
- Cultivates Constructive Relationships
- Promotes Learning
- Excellent written and oral communication skills in both Spanish and English
- Strong research and analytical skills
- Ability to deal effectively with deadlines
- Strong representational skills
- Team player
- Self-motivated; proactive worker
- Creative thinker
- Experience blogging and creating other web-specific materials
- Some experience creating photography and video
- Ability to balance several projects at once and work diplomatically in a large group setting.
- B.A. in journalism/communications or international relations or related field required.
- At least 5 -7 years of proven experience in public and media relations
- Knowledge of U.S. Hispanic and local media markets
- Versed in issues of interest to U.S. Hispanics and other local audiences.
- Fluency in Spanish both spoken and written is required. Native speaker preferred.
- Strong knowledge of issues pertaining to the Latin America/Caribbean region
- Experience working in a Spanish language media outlet a plus
NOTE: All interested applicants must be authorized to work in the U.S. at the time of application.