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 Provider Marketing Consultant, WellMed - Fort Worth, TX - FORT WORTH, Texas, United States

   
Job information
Posted by: UnitedHealth Group 
Hiring entity type: Insurance 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Advertising
Communications
Marketing
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Spanish - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 785369 / Latpro-3636705 
Date posted: Sep-12-2018
State, Zip: Texas, 76101

Description

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Provider Marketing Consultant is responsible for the development and execution of a strategic plan that supports the growth goals of the organization. The primary focus of this position is to develop and execute marketing strategies for growth and retention. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness.

Primary Responsibilities:

  • Create and execute marketing activities to support growth and retention goals; gather market intelligence to facilitate marketing strategies and innovate new solutions
  • Collaborate with marketing leadership to create an action plan for market growth activities and community outreach
  • Represent the department in marketing and physician meetings; provide support to the clinics for events, training, and collaterals and other duties as assigned
  • Maintain strategic plans/event plans/action plans and communicates reporting to the Marketing Manager / leadership
  • Oversee all necessary reports and deliverables as requested by leadership according to established deadline
  • Monitor lead/enrollment tracking system
  • Maintain a professional relationship with community contacts/agencies, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff
  • Conduct presentations and represent WellMed at business development organizations to foster relationships with various community and business partners
  • Attend meetings of relevant community groups, interacting and building links with WellMed’s current support base of communities and community organizations
  • Participate actively in staff and operational development meetings and training sessions
  • Assesses campaign strategy, scope and requirements; develops an appropriate budget and timeline for successful project delivery; responsible for adhering to budget, expense management and tracking the ROI of each project
  • Develop strategies for programs and executes operating decisions that engage program participation from lower income, minority, and seniors in the community
  • Collaborate with marketing team on appropriate collaterals for various events and coordinate with internal teams to ensure marketing materials and proprietary merchandise is created and distributed effectively
  • Liaise with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership.
  • Collaborate with outside vendors as needed to fulfill program initiatives
  • Ensure alignment between brand-building, positioning and direct-response objectives
  • Support marketing and advertising schedules, maintains and meets deadlines and budgetary requirements

Required Qualifications:

  • Bachelors Degree and 3+ years of marketing experience with a focus on event planning, lead generation, consumer branding, and/or product marketing; 5+ years of marketing experience in lieu of a degree
  • 3+ years of experience with strategic marketing - documented action planning and plan execution
  • Intermediate proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
  • Access to reliable transportation and ability to travel up to 50% within greater Dallas-Fort Worth area
  • Flexibility to working outside regular business hours (evenings/weekends) as needs require
  • Proven experience meeting sales promotion and/or marketing targets

Preferred Qualifications:

  • Bilingual in English / Spanish
  • Experience using Salesforce or a similar CMS tool
  • Experience working in a deadline-driven environment
  • Proofreading and editing experience, with a high attention to detail
  • Experience in health care, ideally working directly with health care providers
  • Experience working with older adult demographic
  • Proven communications and interpersonal skills with both internal and external customers

Careers with WellMed. Our focus is simple. We're innovators in preventative health care, striving to change the face of health care for seniors. We're impacting 240,000+ lives, primarily Medicare eligible seniors in Texas and Florida, through primary and multi-specialty clinics, and contracted medical management services. We've joined Optum, part of the UnitedHealth Group family of companies, and our mission is to help the sick become well and to help patients understand and control their health in a lifelong effort at wellness. Our providers and staff are selected for their dedication and focus on preventative, proactive care. For you, that means one incredible team and a singular opportunity to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: health care, healthcare, provider, physician, marketing, event planning, strategy, business development, growth, retention, branding, brand awareness, presentations, WellMed, Fort Worth, Texas, TX



Requirements

Please see job description.

 

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