Our Sales and Marketing Department has an immediate opening for an energetic Marketing Specialist to join their Advertising team. This individual will be responsible for planning and executing promotional strategies for Times-Union Media including both B2B and B2C campaigns for the brand as well as other client campaigns. Will plan and execute marketing campaigns to support special promotions, publications and events throughout the year. Will assist in increasing quality leads for Times-Union Media by promoting our digital services, products, resources and capabilities. Will manage social media networks including Facebook, Twitter, LinkedIn and Instagram for Times-Union Media utilizing both organic and paid strategies to promote our vast media portfolio of digital and print publications.
A college degree in business/marketing, PR or equivalent work experience.
One to three years experience in a marketing-related role.
Must have excellent interpersonal skills along with clear, concise written and verbal communication skills.
Creative thinker with an ability to use data to inform.
Highly skilled with Microsoft Office Suite and G-suite required.
Working knowledge of the Adobe Creative Suite, HTML/CSS, and WordPress.
Google Ads certification desired.
Facebook Blueprint Certification a plus.
Must be able to meet deadlines and work well under deadline pressure.
Must have excellent public relations skills and the ability to work effectively in a team sales-centric environment by establishing and maintaining effective working relations.
Excellent conflict resolution and customer service skills.
Ability to interact positively with other people from all levels.
Provide insights to Advertising Team on the latest trends in marketing.
Knowledge of ad tracking programs, HubSport Sales CRM and Marketing/Sugar CRM, Photography/Videography a plus
Reliable transportation, a valid driver's license, and proof of current automobile insurance required.
Ongoing paid training opportunities
Growth opportunities for advancement
Comprehensive benefits package including medical, dental, life, short- and long- term disability, holiday pay, personal time off and 401(k)
Qualified applicants may send their resume to: firstname.lastname@example.org
DRUG-FREE SMOKE-FREE TOBACCO-FREE WORKPLACE