Manages and develops programs to increase sales and market share in the product categories responsible for. The categories assigned to the PCM are at least $300 million in annual sales, and are in the top 15 overall dental categories. Included is the management and oversight of one direct report- Marketing Associate and all the activities they are responsible for. Areas of responsibility include New Product review and implementation, current product line management including SKU rationalization, promotional activity, vendor relations, pricing and competitive analysis, catalog production and other projects as required
ESSENTIAL RESPONSIBILITIES & ACCOUNTABILITIES:
Manages the process of all new product submissions. Coordinates with Marketing Associate to ensure all necessary information is obtained from the vendor to facilitate a timely review. Reviews all submissions, determining which will be accepted and/or rejected.
Collaborates with Marketing Associate on accepted new products. Determines pricing, forecast and opening order quantities. Oversees process of new item code creation and development of catalog copy. Works closely with vendors to develop an promotional plan to support a successful launch.
Determine products to be featured in the monthly sale flyer pages for respective product categories and produce "cut-n-paste" layout for Marketing Manager. Assist Marketing Manger/Director in developing specialty flyers when necessary.
Negotiates buying deals with vendors and oversees proper communication and implementation to Inventory Management. Oversees monthly review of Marketing Product Classifications and item descriptions to ensure the integrity of product classification structure.
Oversees quarterly review of Aruba Item master for accuracy of descriptions and TOC/STOC. Performs regular reviews of products identified by SKU Optimization for stocking, non-stocking and inventory returns. Adds products to paper and electronic catalogs when necessary. Reviews and implements any selling price changes resulted from price pending reports.
Analyze and report on category performance for SSD/Zahn and market. Reports will include sales analysis along with any necessary plan of action to increase sales. Develop marketing plans to increase category sales and market share.
Develop strategies to increase sales of Henry Schein brand products. Provide guidance to CBD on additions to HSI Brand in respective categories.
Manages layout and presentation for respective categories in the annual SSD and Zahn Merchandise Catalog.
Performs competitive pricing analysis and determines selling prices of all products in the respective categories.
Participates in special projects and performs other duties as required.
In addition to the essential duties and responsibilities listed above, all positions are also responsible for:
- Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including WorldWide Business Standards.
- Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.
Five years of combined marketing and/or sales experience, or the equivalent required
Specialized Knowledge and Skills:
Strong PC skills including Microsoft Word and Excel. Must have good analytical skills and must have good communication skills. Must be able to multi-task and work in a team environment
Bachelor's degree or the equivalent
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
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Job Field: Marketing