Location: Dallas - Texas
Location: Orlando - Florida
Position can be Worked Anywhere in the Southeast US
Creation and execution of regional marketing strategy
o Aggregates marketing needs of sales region
o Engages with distributor marketing teams to understand their needs
o Creates a prioritized regional marketing strategy
o Champions the ongoing education of the Rockwell Automation integrated sales and marketing strategies
Commercial planning and event execution
o Owns regional commercial plan by facilitating the planning process, leading the commercial plan creation (based upon needs of market and target accounts)
o Champions the execution of the commercial plan through the selling organization and our distributor partners
o Identifies opportunities for improvement and acceleration of promotional campaigns, sales force engagement, sales lead nurturing activities and customer follow up
o Orchestrates all new product launches, including planning, execution, measurement, feedback and continuous improvement
o Orchestrates the commercial programs and events by executing headquarters based commercial programs and events, developing local commercial programs and events (as needed) and working with distributor partners on their needs
o Communicates commercial plan
o Coaches and assists the team responsible for the execution of campaigns, events, programs and launches
o Sets goals for sales, funnel, wins, competitive buying influencers (CBIs) for all commercial activities and measures performance against goals
Ensures Rockwell Automation is represented in the regional marketplace to be the brand of choice
Tracks/monitors opportunities through the CRM system for specific events and growth initiatives to ensure planned ROI is attained
Monitors CRM funnel to recommend marketing actions to help convert customers and grow existing accounts
Collaborates with the sales development team responsible for generating and nurturing leads for sales efforts with CBI's as well as opportunities identified outside the existing customer base
Develops and maintains collaborative relationships with key internal/external stakeholders
Ensures thorough familiarity with company policies and procedures. Appropriately applies policies and procedures in compliance with government laws. Policies and procedures include, but not limited to Standards of Business Conduct, Intellectual Property, Control Environment, Information Protection, ISO 9000 & 14000, government regulations (e.g. health, safety, quality and environmental).
Basic Qualifications: Bachelor's degree.
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Bachelor of Science degree in business, marketing, or technical discipline.
2 years' prior experience in marketing
Strong understanding and working knowledge of Microsoft Office 365 including Excel, Word, PowerPoint, SharePoint, Outlook, etc.
Experience with Marketing Automation Platform (MAP) and CRM knowledge
Knowledge of industrial automation business and related product and service offerings
Ability to travel up to 10% of time.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (see application details).