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 Product Marketing Manager - Mayfield Heights, Ohio, United States

Job information
Posted by: Rockwell Automation 
Hiring entity type: Manufacturing 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 94390BR / Latpro-3767049 
Date posted: Dec-24-2020
State, Zip: Ohio, 44124


Location: Mayfield Heights - Ohio
Location: Milwaukee - Wisconsin

Job Description

Rockwell Automation is doing things never before possible. We connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
We help the world work better and people work smarter and are looking for bright minds to make that happen. The makers, the forward thinkers, the problem solvers. That's where you come in.

As the Product Marketing Manager, within Rockwell Automation, you are responsible for the adoption of the software portfolio under Software & Controls operating segment by promoting our story and value around the Design, Operate, Maintain and Innovate suite of offerings and deploying product marketing programs and sales support tools in a compelling way to make business impact on this position. Rockwell Automation's software portfolio is transitioning from perpetual to Software as a Service, it becomes imperative to craft a seamless customer experience from engagement to purchase including the post-sale experience as. As a key enabler of this value, you will be required to partner with Customer success and Product managers to develop compelling messages to demonstrate value out of our offerings and increase adoption.

We are looking for someone who will effectively leverage and learn from a diverse set of backgrounds and opinions. The ideal candidate will contribute to a team-oriented environment and the use of open and direct communications, honesty and respect. The candidate will also actively seek knowledge, identify, and pursue career development opportunities.

**Preferred locations are Mayfield Heights OH or Milwaukee WI. We will consider other remote Rockwell US Locations.

What you will do:

  • Understand the product portfolio strategy and apply marketing best practices to promote customer adoption.
  • Work with product managers, customer success managers and sales teams to understand automation software products and help create the customer journey, messaging and tools needed to drive demand in the market and support our sales teams.
  • Know how to relate features to customer outcomes and create compelling marketing content.
  • Lead development and maintenance of materials including, videos, presentations; literature, infographics, etc. working with MarCom, agencies and designers.
    Understand channel sales processes and distinct needs of each channel in order to develop targeted sales materials and training support for new product releases, updates and upgrades.
  • Create sales enablement tools: presentations, winning guides, application briefs, etc. Ensure sales teams have the marketing knowledge and information at the right point in time in the sales cycle.
  • Develop key messaging for events and trade shows. Monitor the market and identify creative opportunities to successfully position Rockwell Automation versus the competition.
  • Support ad hoc programs as identified by the business to achieve customer-specific or product-specific objectives.
  • Generate and implement innovative ideas and recommendations; encourage and support innovative & diverse thinking, continuous improvement and fact-based risk taking in others

Basic Qualifications:

  • Bachelor's degree in engineering or equivalent experience on industrial automation domain is required.
  • Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. 

Preferred Qualifications:

  • 5+ years B2B product marketing experience required. Industrial or technical marketing experience highly desired.
  • Proven experience developing comprehensive marketing strategies and integrated marketing plans.
  • Possess an aptitude for industrial automation systems and technology and ability to translate engineering content into real benefits.
  • Excellent communication skills
  • Excellent Microsoft PowerPoint skills
  • Marketing literature/video production experience.
  • Familiarity with digital marketing best practices.
  • Hands-on driver with strong multi-tasking and organizational skills.
  • Builds productive working relationships internally and externally.
  • Demonstrated history of establishing a strong rapport and trusted advisory relationship with senior management
  • MBA or equivalent experience is recommended
  • Lean Six Sigma green is a plus
  • Technical fluency and broad understanding of modern manufacturing, automation and industrial information practices is considered a strong plus
  • Business strategy development and product business experience also a plus
  • Experience in software product management including SaaS
  • Knowledge of the industrial automation market
  • Knowledge of software development practices, experience in
  • Scrum/Agile preferred
  • Knowledge of cloud platforms like AWS or Microsoft Azure.
  • Experience in communicating with users, other technical teams, and management to collect requirements, describe software product features, and technical designs.
  • Strong relationship skills and ability to collaborate effectively with various functional groups and peer business units.
  • Experience working with a geographically dispersed team to achieve business objectives
  • Good verbal and written communication skills



    We are an Equal Opportunity Employer including disability and veterans.

    If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (see application details).

  • Requirements

    See job description


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