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 Digital Account Manager, Paid Search - Gannett, Virginia, United States

   
Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Sales
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: REuh8meVujrpxbgBAKpOVDqevNtMaU / Latpro-3768076 
Date posted: Jan-07-2021
State, Zip: Virginia, 22107

Description

Req #12382

Wednesday, January 6, 2021
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policyto understand our privacy policy.

Managed Services is an award winning, innovative, full-service digital advertising agency within an industry-leading SaaS company. We provide full hands on SEM services for our higher spending clients within the SMB space.


As an Account Manager on our Managed Services (MS) team, you will report to a Senior Manager and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts. In this role, you will be ambitious, hyper-focused on communication, data-driven and have at least 3+ years of demonstrated success managing the paid-search and social marketing initiatives for paid traffic accounts.


WordStream is an industry leading software-as-a-service (SaaS) product company voted #1 in customer satisfaction in the search advertising sector. Our purpose is to help SMBs succeed and grow by helping SMBs across our country and the world get the most out of their digital marketing dollars. Connected to some of the largest companies in the world, Wordstream is partnered with Google, Bing and Facebook to help our customers market their businesses. WordStream also strives to make a difference in the lives of the people in our community. We are committed to corporate social responsibility and believe that it is our duty to give back through volunteering and charitable donations. If you are driven by taking action, winning together and believe transparency is the only way to be, we want to hear from you


A little about the job

  • Manage campaign strategy and execution for paid search and paid social platforms, including Google, Bing, Facebook, and LinkedIn Ads for both e-commerce and lead generation clients.

  • Campaign strategy and execution includes keyword research, ad copy development, bid optimization, competitor analysis, and data mining

  • Build and maintain strong relationships with clients and key decision makers. Understanding a clients product or business needs is a must.

  • Delegate responsibilities to ensure client deliverables and deadlines are being met

  • Support the departments largest and more complex customers

  • Conduct QBRs and present on success and our value to stakeholders

  • Manage client goals and expectations in order to set realistic targets

  • Hold regularly scheduled meetings with clients, including performance updates and strategy discussions

  • Run and build reports on campaign results and deliver findings in a clear and client-facing format

  • Maintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social space

  • Verify and integrate conversion tracking as needed

  • Balance large budgets across multiple accounts and platforms, ranging from $10,000 - $800,000+ in monthly ad spend

  • Navigate client risk through effective escalation and risk mitigation

  • Collaborate with team members to ensure strategy is executed effectively

A little about you

  • 3+ years of experience working with medium to high spending clients and owning and growing portfolios of 10-15 clients

  • Deep understanding of the paid search and social space and how it relates to the entire marketing landscape (Google, Bing, Facebook and LinkedIn Ads. Various other digital channels are a plus).

  • Working knowledge of Google Analytics or a similar attribution tool, with comfortability in analyzing clients CRM/backend data

  • Experience with phone-based, consultative relationship management, with a regular cadence of communication with clients

  • Strong analytical mindset, with a comfortability working with large data sets within platforms and in excel

  • Ability to delegate projects across multiple people and meet deadlines with consistent quality of delivery

  • Natural multi-tasking skills, with the ability to stay calm under pressure

  • Comfortability with change management and team restructuring, as the department continues to evolve our service offering

  • Ability to work remote

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
Other details
  • Job Family ReachLocal
  • Pay Type Salary

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Requirements

None

 

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