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 Custom Solutions Marketing Specialist - Plano, Texas, United States

   
Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 5jvR13d9awwgtJqQTCgXdudFGJaTkS / Latpro-3768746 
Date posted: Jan-12-2021
State, Zip: Texas, 75093

Description

Req #13146

Monday, January 11, 2021
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policyto understand our privacy policy.

The Custom Solutions Marketing Specialist is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as non-standard implementations within the ReachLocal portfolio of media products.
The core job function is to be ultimate owner of every campaign in their portfolio and ensure its success. Responsibilities include:
CAMPAIGN EXECUTION

The Marketing Specialist is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLAs.

Proactively contact project stakeholders and keep them informed throughout the campaign build process.

Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.

Review provided campaign parameters and make adjustments/recommendations to ensure the programs success.

Work within multiple systems and vendors to launch campaigns.

QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.

Own the campaign launch process end-to-end.

CAMPAIGN MANAGEMENT

The Marketing Specialist is responsible for regularly reviewing and tuning all campaigns within their book of clients.

Perform mid-cycle deep dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stake holders.

Make targeting, bidding, and creative changes as needed to ensure campaign success.

Actively manage campaigns based on the KPIs that are most important to the client and other project stakeholders.

Keep the campaign information up to date within the project management systems

Ensure spend data is regularly updated within the Platform and that all campaign performance questions.

Attend client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders.

CLIENT SERVICE

The Marketing Specialist is tasked with providing exceptional customer service to internal and external project stakeholders.

Provide prompt and professional communication about accounts.

Scope problems and provide clear dates of completion for tasks.

Proactively communicate campaign problems and successes to stakeholders.

Closely monitor and improve stakeholder relationships

Organize support resources when needed to resolve campaign problems

Manage daily workflows to ensure all tasks are completed within department SLAs

CAMPAIGN ANALYSIS

The Marketing Specialist is tasked with being the subject matter expert on all of their campaigns.

Develop comprehensive analysis of currently running campaigns.

Highlights what is performing well with the campaign?

Lowlights what areas of the campaign need improvement?

Insights what strategic recommendations and context can be given about the account?

Leverage additional analytic tools when needed.

Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party

Go beyond basic campaign metrics to analyze campaigns within the overall context of the clients marketing program

Be able to strategically and quantifiably recommend budget increases and additional marketing tactics within ReachLocals portfolio of media products

Produce ad-hoc reporting and client presentations

Overall job performance will be measured against the following factors:

Maximize budget utilization for all accounts with and average utilization rate of at least 90%.

Launch campaigns within 7-10 business days.

Regularly monitor campaigns at 7, 15, and 21 day intervals.

Performing deep dive campaign analysis every 15 days within a campaigns cycle.

Document this analysis within project management systems.

Communicate insights to project stakeholders.

Create needed SalesForce tickets

Prevent any credits owned to clients due to campaign errors.

Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.

Produce end-cycle reports within 2 days of cycle completion.

Provide highlight, lowlights, and insights for all campaigns.

Delivery reports to DMC/MEs.

Follow daily workflow procedures.

Check the SalesForce ticketing cue, Corp Portal performance reports, and Write statuses

Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses, and prioritize into a chunked list.

Schedule three, 1-hour blackout windows to work on projects without the interruption of email and chat. Actively communicate with the team and manager the start and stop of these times.

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
Other details
  • Job Family Marketing Administration
  • Job Function Marketing
  • Pay Type Salary

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Requirements

None

 

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