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 Client Success Manager - Auto - Plano, Texas, United States

   
Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Sales
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: OETi3L6JuoZrzPsbdqucex636aZVXa / Latpro-3773887 
Date posted: Feb-18-2021
State, Zip: Texas, 75093

Description

Req #13796

Wednesday, February 17, 2021
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policyto understand our privacy policy.

The Client Success Manager, Automotive position will serve as primary campaign execution and performance lead for our automotive clients and will own client delivery success and campaign results. The incumbent will collaborate with a team of digital marketing experts, sales staff and advise our existing clients on how best to leverage current and emerging marketing solutions to meet their automotive business needs. Individuals in this role will learn and possess strong product expertise in LOCALiQ marketing solutions and in the automotive industry while collaborating with sales executives to identify opportunities and effectively deliver on marketing solutions to best suit our clients business needs and maximize their return on investment.

This role must understand client objectives and marketing programs to devise appropriate strategies and campaign implementation and execution plans. They will be responsible for the ongoing delivery of the client relationships and marketing plans, including full accountability for adoption and assigned goals for post-sale campaign execution in collaboration with backend support resources and other Search Marketing Experts (SME)s including but not limited to various sales support staff such as campaign optimization and analysis focused on delivering to client objectives. Key success measures for this role will be client retention revenue quota attainment, local market strategy adoption, client satisfaction (internal/external) and overall account retention goals.


Position Requirements:

Strong proficiency in automotive client relationship management, and ability to leverage the portfolio of LOCALiQ media services offerings. Ability to effectively manage day-to-day campaign performance, assess campaign trends, stay a tuned to automotive marketing trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients marketing needs. Clear understanding of the nuances of the automotive industry, performance metrics and benchmark KPIs including how to position our value proposition and retention story to both internal and external clients.

Position Responsibilities:

Build rapport with client representatives, including digital and marketing staff members, through routine and scheduled interactions

Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients

Lead creative development process in collaboration with sales and ad design resources to ensure automotive best practices and co-op design standards, messaging and advertising assets are optimized and followed by platform achieving client marketing objectives

Proactively manage relationships with key internal and external vendors to ensure deliverables meet agreed upon specifications, deadlines and standards

Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities

Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients

Drive campaign ROI and leverage client relationships to assist the sales team in retaining automotive client account revenue

Ability to translate automotive results into actual ROI based on industry expectations

Manage client expectations, communication and performance metrics

Incorporate constantly evolving technologies and processes into the client solution delivery process


Key Skills:

Ability to quickly master business process, marketing and technology concepts

Demonstrated expertise in customer relationship management

Mastery of key technologies and systems to manage marketing campaigns

Demonstrated knowledge in automotive marketing best practices and performance metrics

Knowledge of automotive marketing and analytics terminology

Understanding of automotive consumer purchasing lifecycles and behaviors

Knowledge of ad management, billing and workflow management and analytics platforms

Strong verbal and written communication skills

Ability to develop account specific value story through by leveraging insights across all platforms into a cohesive campaign performance report

Ability to effectively present findings to client to drive satisfaction and client revenue and account retention

Strong technical and analytical skills to assess and routinely lead improve marketing campaigns over their lifecycle

Excellent listening skills

Demonstrated expertise with USA Today Network marketing solutions, systems and processes


Key Competencies:

Customer Focus

Collaboration

Organization

Analytical Thinking

Business Process and Technology Acumen

Conflict Management


About You:

Bachelors Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)

Required 3+ years hands-on experience in automotive marketing

Required 3+ years Google Analytics analysis experience

Required 2+ years hands-on experience managing online/digital advertising campaigns

Required 3+ years of client service/account management experience

Google Analytics certification is a plus

IHS Polk data experience is a plus

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
Other details
  • Job Family Client Solutions
  • Job Function Marketing Solutions
  • Pay Type Salary

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Requirements

None

 

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