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 Solutions Marketing Lead, Manufacturing Executions Systems (MES/MOM) - Milwaukee, Wisconsin, United States

Job information
Posted by: Rockwell Automation 
Hiring entity type: Manufacturing 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
Engineering - Manufacturing
Computers - Software Engineer
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: R21-2082 / Latpro-3775452 
Date posted: Feb-26-2021
State, Zip: Wisconsin, 53204


Location: Milwaukee - Wisconsin
Location: Dallas - Texas
Location: San Francisco - California

Job Description

In this role, you will develop a deep understanding of the Rockwell Automations MES/MOM product portfolio and priority customer segments to develop and deliver marketing programs and content that acquire new customers, retain and grow existing segments and increase revenue from our FactoryTalk InnovationSuite portfolio. You will be responsible for designing solution-level integrated campaign strategies that include customer targeting, geography, industry, marketing channel selection, content and measurement, and driving them from creation to completion. You will be one of the primary marketing contacts for the software marketing team, participating in regular team calls, in-person meetings and planning sessions with a range of internal stakeholders and external partners. You will also help define the global software marketing strategy as well as building and executing joint marketing plans and programs.

Basic Qualifiactions:

  • Bachelor degree in software, engineering, business, marketing, and related disciplines.
  • Enterprise Software Industry Experience
  • Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
  • Willingness and ability to travel 25 to 30% of the time as per the business needs

Desired Qualifications

  • 8 -10 years of relevant work experience in technology / software marketing, product marketing and demand generation in B2B companies
  • Prior experience launching new software products and solutions and creating end-to-end marketing plans
  • Prior experience successfully executing reputation and demand generation campaigns with proven results
  • Expert in creating high quality marketing material including messaging guides, cheat sheets, demo videos, case studies, eBooks, Whitepapers. Also, experience working with external agency to create compelling content.
  • Experience with modern marketing techniques - Account Based Marketing (ABM), Revenue Marketing. Experience launching and marketing cloud-based offerings and operationalizing subscription-based business models
  • Software industry experience preferred. Also, experience with enterprise software and cloud computing technologies and companies
  • Solutions oriented mindset, and being open and flexible to take on new challenges
  • Demonstrated success in marketing roles that are customer, partner, and field-facing
  • Ability to transition from high level strategic thinking to creative and detailed execution
  • Experience in a business-to-business (B2B) environment, technology products/services
  • Excel at collaboration, creative thinking, problem solving and have a bias for action
  • Motivated self-starter and a high-energy individual who thrives on working in the complex and challenging environments of a rapidly evolving business
  • Analytical mindset with a natural curiosity to measure, test, learn and iterate to get the best results possible
  • Strong written and verbal communication skills with an innate attention to detail
  • Ability to communicate effectively across all organization levels both internally and with customers and in a matrix organization environment.
  • Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization
  • Familiarity with Microsoft CRM and other marketing automation software will be helpful

Key Responsibilities

  • Champion the value of Rockwell's manufacturing execution systems solutions to a wide variety of business stakeholders.
  • Develop and execute best-in-class marketing plans and programs that effectively drive awareness and adoption of our MES portfolio with clear metrics of success.
  • Develop core MES solution positioning, packaging, messaging, and marketing materials, including customer and field facing product collateral; writing key messages and creating the whole spectrum of sales tools and collateral (presentations, datasheets, battlecards, white papers, customer case studies, etc) to communicate value propositions and differentiation to customers , channels and partners.
  • Work closely with the Sales, Product Management, Portfolio and Industry Marketing, and Regional Marketing as well as business unit leaders to identify priorities and marketing initiatives.
  • Work closely with top Rockwell Automation partners to build joint value proposition messaging and content.
  • Work closely with the demand generation team to develop buyer personas, messaging, industry targets, campaign themes, and content that drive effective marketing programs.
  • Support the enablement team's efforts to plan and deliver training to the sales organization
  • Design partner marketing programs and campaigns that are either executed globally, or delivered to regional marketing teams for local activation


We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (see application details).


See job description


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