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 Social Ads Marketing Expert - Plano, Texas, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 1UImP3gTzGXsKwG9LcVEwmI6K44MQg / Latpro-3781451 
Date posted: Mar-27-2021
State, Zip: Texas, 75093


Req #14688

Friday, March 26, 2021
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit to learn more about our opportunities, and visit Gannett Privacy Policyto understand our privacy policy.

The social ads marketing expert will develop and execute on paid digital social marketing strategies for our companys clients. This role will formulate appropriate strategies and manage the clients paid social media campaigns as well as communicate performance and recommendations in order to drive ROI and grow and retain the client.

Key Responsibilities:

  • Monitor, evaluate and make updates to ReachSocial campaigns in an effort to increase awareness and leads as well as the overall ROI.
  • Conduct monthly calls with clients to discuss campaign performance and strategy
  • Provide performance reviews that will highlight the current statusof the campaign, insights and recommendations to improve the campaign and client satisfaction
  • Troubleshoot platform and API issues
  • Continually updating and refresh Facebook ad creative
  • Account management including monitoring utilization, last day spend, reviews and provisioning times
  • Training internal team, services, sales and clients
  • Initial ad set up including review of ad requirements and creation of ad mock-ups

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.


  • Social Advertising Marketing Experts are accountable to their clients and CSMs.

Education/Certification Requirements

  • Bachelors degree in Marketing, Communications, Advertising, Emerging Media, PR, English, Journalism, or related subject
  • 2-3years of experience in client services, account management or project management, ideally with a focus on digital marketing
  • Ability to work in a fast-paced environment managing several campaigns
  • Ability to communicate professionally at all levels of the organization
  • Strong analytical and technical skills

Specialized Knowledge Required or Preferred

  • B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses
  • Ability to work independently and as part of a team
  • Build & strengthen client relationships through excellent campaign execution & service
  • Formulate campaign insights based on knowledge of the brand and customer industry
  • Strong technical & analytical skills to establish, assess, modify/adjust and routinely improve campaigns over lifecycle
  • Develop & advise on marketing strategies by understanding client expectations as well as client goals
  • Experience with Facebook Ads Manager is a plus
  • Self-motivated and likes to learn new tools and technology
  • A strong customer-first, positive attitude that resonates throughout the organization
  • Must be legally authorized to work in the United States
  • Collaborate with sales & client to create compelling text & graphic for Facebook ads
  • Drive improvement in agency processes and workflow where its needed
  • Ability to translate campaign data into actionable insights
  • Participating in team meetings and brainstorms
  • Must have the ability to juggle tasks, wear many hats and adapt to change
  • Adept at listening to client needs and effectively communicating solutions to their needs

Technology/Equipment Expertise or Proficiency

  • Experience with SMB marketing & brand awareness, ideally digital marketing using Facebook platform or Google AdWords platform
  • Experience with Microsoft Suite
Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
Other details
  • Job Family Social Media Marketing
  • Job Function Marketing
  • Pay Type Salary

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