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 Custom Solutions Social Advertising Intern - Plano, Texas, United States

   
Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Health - Social Work/Public Health
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: c3JgHlClikLWmfaF4bImV7j12avcyq / Latpro-3781912 
Date posted: Mar-29-2021
State, Zip: Texas, 75093

Description

Req #14709

Sunday, March 28, 2021
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policyto understand our privacy policy.

The Custom Solutions Social Advertising Intern is responsible for assisting Custom Solutions team members properly execute, maintain, and oversee high-value marketing campaigns that run as non-standard implementations within the ReachLocal portfolio of media products.
The core job function is to assist the Custom Solutions Team with responsibilities assigned on an as-needed basis:


CAMPAIGN EXECUTION

The Intern is responsible for aiding team members on new campaigns and effectively launching the campaigns within departmental SLAs.

Review provided campaign parameters and make adjustments/recommendations to ensure the programs success.

Work within multiple systems to launch campaigns.

QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.

CAMPAIGN MANAGEMENT

The Intern is responsible for regularly reviewing and tuning all campaigns as assigned by members of the Custom Solutions team.

Perform campaign analysis, including documenting findings and communicating relevant insights to campaign stake holders.

Make targeting, bidding, and creative suggestions as needed to ensure campaign success.

Keep the campaign information up to date within the project management systems

CAMPAIGN ANALYSIS

The Intern is tasked with learning all the platforms Custom Solutions uses, which will enable them to:

Develop comprehensive analysis of currently running campaigns.

Highlights what is performing well with the campaign?

Lowlights what areas of the campaign need improvement?

Insights what strategic recommendations and context can be given about the account?

Leverage additional analytic tools when needed.

Understand and implement analytic technologies such as tracking pixels, utm strings, and conversion monitoring systems both proprietary and 3rd party

Go beyond basic campaign metrics to analyze campaigns within the overall context of the clients marketing program

Produce ad-hoc reporting

Overall job performance will be measured against the following factors:

Support team members launch campaigns within 7-10 business days.

Regularly monitor campaigns as assigned.

Performing deep dive campaign analysis.

Document this analysis within project management systems.

Communicate insights to Custom Solutions team members.

Respond to email inquiries within 4 business hours and setting expectations for resolution of the issue.

Provide highlight, lowlights, and insights for campaigns as assigned.

Delivery of reports to team members.

Follow daily workflow procedures.

Check the SalesForce ticketing cue, Corp Portal performance reports, and write statuses.


Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.
Other details
  • Job Family Marketing Administration
  • Job Function Marketing
  • Pay Type Hourly

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Requirements

None

 

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Follow the application instructions in the Job Description.