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 Sports Sales Strategy Associate - Atlanta, Georgia, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Sales
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 5LxCUW5fu9A18XI8fn8zlk4SBfaj1F / Latpro-3781959 
Date posted: Mar-29-2021
State, Zip: Georgia, 30301


Req #14365

Friday, March 5, 2021

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team.

At Gannett, Inclusion, Diversity and Equity are core pillars of our organization and influence all that we do. We foster an environment that lifts all voices and welcomes everyone to take part in our journey into the future where every employee is heard, respected, and given an equal opportunity to thrive.

Visit to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.

Division/Location: USA TODAY Sports Media Group / New York, Chicago, Los Angeles, Atlanta

Job Title: Sports Sales Strategy Associate


The Sales Strategy Associate (SS) develops strategic cross-platform solutions, leveraging the properties, franchises, and assets of USA TODAY Sports Media Group to drive sports account revenue. The SS is responsible for working closely with the national sales team and regional VPs to identify sales opportunities, create programs that align with client marketing objectives, participate in client pitches.

The ideal candidate has some experience working in a pre-sale (RFP or proactive) capacity in the sports space for a media company or agency and is proficient in creating multifaceted and compelling PowerPoint proposals and presentations.The SS is solution-oriented with the ability to connect sports marketing strategies to business objectives, while finding ways to creatively communicate value propositions to clients/agencies.

In this role, the Sports Sales Strategy Associate will:

Prospect and partner with sales to brainstorm and implement brand outreach strategies to maximize revenue for new business, renewals, cross-selling, and upselling for brand partners

Significantly increase market share and drive revenue for USA TODAY Sports Media Group

Manage and lead the complete RFP Process, including ideation development, internal tracking systems, and internal team communication

Lead internal brainstorming and strategy sessions. Develop and capture ideas and solutions. Succinctly articulate solutions and ideas and brief internal teams on options

Collaborate with editorial, research, account management, and product to conceptualize and deliver solutions that are aligned with client budget, brand, timing, and objectives, and are executable from a timing and inventory standpoint

Convey ideas and opportunities via self-produced PowerPoint proposals and presentations that are timely, innovative, and effective, including meeting decks and proactive proposals

Identify proactive steps to close business.Assist in delivering follow-up in the negotiation of terms pertaining to the sale and delivery of the program

Manage sports revenue pipeline for sales team, including RFPs, sales decks, media plans, IOs, and campaign performance

Participate in external, client-facing meetings and possess the ability to evangelize the value proposition of USA TODAY Sports Media Group

Cultivate and maintain positive working relationships with clients and agencies

Collaborate with strategy team to provide consistent feedback to improve standard, off-the-shelf offerings and identify new opportunities

Work with post-sale team to relay sponsorship concept and elements for sold campaigns.Develop case studies outlining executions, including analysis of campaign results against industry standards to showcase positive outcomes

Participate and represent USA TODAY Sports Media Group at local industry events

Develop an understanding and knowledge of USA TODAY Sports Media Group portfolio, sports landscape, competitive set, and key clients business

Skills needed:

A strong understanding, passion, and knowledge for Sports

BA or BS from accredited college or university (marketing, communications, psychology, journalism, or English majors preferred but not required)

Minimum (2) two years experience in digital advertising at a media company, sports marketing agency or digital agency, and/or in the sports industry; ideally work experience includes interacting directly with sales or marketing teams

Knowledge, skills, and abilities required:

Experience in developing innovative, creative, and impactful integrated marketing solutions in an advertising agency, client, or publisher capacity

Strong executional abilities with proven record of managing many projects at once

Creative, analytical/strategic thinker with solid problem-solving skills and ability to write and speak effectively

Ability to set deadlines and work efficiently with internal and external teams

Must be a proactive self-starter, capable of taking initiative and navigating through a complex organization with a variety of internal/external counterparts

Solid knowledge of/experience with media across digital, print, events, social & mobile platforms. Print experience helpful but not necessary. Digital media experience necessary.

Must be adept at developing cross-platform opportunities that drive revenue while aligning with client objectives and overall sales goals

Must possess an understanding of media business, ad sales, and have a respect for content and the creative/editorial process

Must be team-oriented, collaborative, and can support driving an agenda forward while also balancing needs of multiple conflicting stakeholders

This position has no direct reports but must inspire others to do what is needed and must therefore exhibit leadership ability

Must be passionate about the media business and sports industry with the ability to inspire and nurture the same in others

Ability to effectively manage through ambiguity and change in a fast-paced, competitive environment with a positive attitude

Must be comfortable delivering presentations to a variety of internal and external audiences

Proficiency in Microsoft: PowerPoint, Outlook, and Word; knowledge of comScore and SalesForce is a plus

Other details
  • Job Family Corporate Development
  • Job Function Corporate Development
  • Pay Type Salary

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