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 Custom Digital Solutions, Architect - Plano, Texas, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Computers - Other
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: NvCNu3liATones4k32ad3p0pBZJXZi / Latpro-3782515 
Date posted: Apr-01-2021
State, Zip: Texas, 75093


Req #14754

Wednesday, March 31, 2021

Custom Digital Solutions, Architect

The Custom Solutions Architect will have media-buying program development experience to help LOCALiQ, a USAToday Network solutions brand, develop and grow high performance Custom Solutions products and services. The Custom Solutions Architect, will collaborate with other post-sales leaders, sales persons and solution architects to build and deliver holistic solutions for clients.

Job Summary

  • Work closely with the Director, Digital Presence & Social Media Services to refine our scalable and custom solutions strategy.
  • Participate in strategic relationships as needed with 3rd party vendors, publishers, 1st party stakeholders.
  • Investigate, discover, engage and vet new publishers and products.
  • Design the full custom solutions product lifecycle provisioning, implementation, optimization, reconciliation
  • Drive new feature development from start to finish, define requirements, develop case studies, problem solve, and lead ongoing improvements.
  • Analyze quantitative user data to inform product strategy and roadmap.
  • Conduct market research and stay apprised of marketing and advertising best practices.
  • Collaborate with Sales and Service leaders to ensure program is effective for clients.
  • Assist Marketing, PreSales and Sales leaders with growing revenue through positioning, training, and sales enablement.
  • Train the Custom Solutions Marketing Specialist in new tactics/publishers/strategies
  • Troubleshoot underperforming custom solution strategies/tactics/profiles and provide a cost-effective solution


  • Expert at quantitative analysis utilizing reports or leveraging other data analysis tools to get to results.
  • Strategic thinker developing long-term strategy in addition to delivering tactical execution.
  • Effective oral and written business communication skills, including the ability to interact with customers and internal departments to present concepts clearly to your audience
  • Expertise in social media ads and placements, content creation and customization, social listening and sentiment analysis including social KPIs and analytics
  • Proven ability to investigate and thoroughly present new publishers/solutions
  • Proven ability to build strategic plans and implement best-on-class tactics to improve media performance
  • Proficient with various tools including all elements Facebook Business Manager (Ads Manager, FB Pixels, Catalogs, Audience Insights), publisher UIs and commonplace DSPs
  • Experience writing, editing and managing clients, teams and resources to customized Statements of Work for clients
  • Strong organization and project management skills to manage multiple ongoing projects
  • Strong sense of ownership, drive and urgency
  • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
  • Develop training materials for internal teams, clients and inter-departmental needs
  • 5+ years of product management experience managing media strategy for a company
  • In (or are willing to relocate to) Dallas/Fort Worth, Texas, market
  • Marketing/Advertising/Journalism/Emerging Media degree is a plus, Masters Degree is a plus

Primary Location

Plano, Texas


Global Services



Other details
  • Job Family Client Solutions
  • Job Function Marketing Solutions
  • Pay Type Salary

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