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 Audience Optimization Editor - McLean, Virginia, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Publishing
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: AtCm1WMdbYIgaaHYVEKap3v9sV02HG / Latpro-3789858 
Date posted: May-03-2021
State, Zip: Virginia, 22101


Req #14317

Wednesday, March 3, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit

USA TODAY is seeking an editor with SEO/SEM strategy experience to join us as a full-time Search and Optimization editor.

The ideal candidate will be eager to work with the newsroom to optimize, and create when necessary, content for distribution over search channels. They will be immersed in the day-to-day operations of the newsroom and will help USA TODAYs content become discoverable through organic search, Google News and paid search. This editor will help USA TODAY get in front of users seeking answers to everything from whats trending in the moment to simple, but common, everyday questions.

The candidate will work with editors and content teams across the newsroom to prepare keyword research in advance of major events and will assist the newsroom in a content strategy and execution for evergreen content. They will also monitor SERP and help the newsroom optimize content on a daily basis.


Collaborate with editors and reporters to full optimize the metadata and presentation of content for visibility on search.

Monitor SERP daily and help the newsroom optimize content both before and after initial publish to help USA TODAY maintain a competitive edge in search.

Provide one-on-one training to newsroom staff.

Proficiently use SEO tools to track keywords over time and provide actionable insights to content team.

Coordinate with analytics team to set up appropriate reports to accurately track progress of certain keywords or topics.


Bachelor's or masters degree in Communications, Journalism, Marketing or related field or equivalent combination of education and experience.

At least three years of experience editing in a news organization with a focus on keyword optimization

Ability to think and act tactically and strategically.

Proficiency in AP style and grammar.

Strong collaboration and communication skills.

A self-starter who is willing to brainstorm and execute on newsroom strategies

A strong willingness to try new things and learn from the results

Mastery of SEO and how people discover content on different search platforms, including voice

Experience with NewsDashboard, Conductor Searchlight or other SEO tools is a plus

Experience with Google Ads: Search (Google AdWords) or other search marketing tools is a plus.


Gannett Co., a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details
  • Job Family Editors
  • Job Function Consumer
  • Pay Type Salary

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