The Automotive sales channel sells print and digital advertising solutions within the auto industry. The team contributes to the overall revenue production of the Marketing Solutions organization.
The Account Executive develops and grows advertising partnerships with auto industry clients in order to help those clients reach their target customers and grow their business. Account Executive are responsible for meeting established account and revenue targets to drive overall revenue growth within the company.
Duties and Responsibilities
Sells auto marketing solutions to the regional or large account sector that makes decisions locally. Generally aligned to 30 or fewer clients to allow deeper time and resource investment for premier clients offering highest market potential.
Grows market share within a designated account list through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.
Deals with primarily large, complex Auto dealers and groups, multiple decision-makers and influencers.
Develops and executes account plans for each client utilizing USA TODAY NETWORKSs auto go-to-market strategy and tools.
Utilizes deep customer, market, and segment proprietary insights to bring new information and offers to dealers that compel action via a Challenger sales approach.
Highly proficient at understanding and synthesizing data, and story telling to drive auto dealer understanding and action.
Develops a keen understanding of the automotive segment, competitors, and USA TODAY NETWORKs positioning in the marketplace.
Identifies complex customer needs and builds cohesive marketing strategy and custom client solutions that differentiate USA TODAY NETWORK from competitors.
Leverages multiple USA TODAY NETWORK resources and partners to develop optimal client solutions including print and digital products. Proficient in USA TODAY NETWORKs premium digital capabilities.
Leverages Cars.com with aligned accounts to grow Cars.com and other USA TODAY NETWORK business
Works with C-level clients, corporate and matrixed organizations.
Articulates USA TODAY NETWORKs value proposition and prove ROI with data.