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 News - Content Coach - San Angelo, Texas, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Education
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: c79BdNLSVawTQberU6zbS9xDL0jF1G / Latpro-3797862 
Date posted: Jun-09-2021
State, Zip: Texas, 76901


Req #16053

Tuesday, June 8, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit

News - Content Coach

Who are we

The San Angelo Standard-Times and, part of the USA TODAY NETWORK, is home to a team of award-winning journalists and is the leader in delivering engaging news and information in the heart of West Texas.

We are seeking a lead content coach, which is a top position in the newsroom. This person is responsible for leading a team of journalists in providing high-quality content using data and analysis to zero in on the topics and issues most important to key audiences.

About the role

We are looking for someone with expertise in multiple areas of coverage, as well as emerging media, mobile, social media and video strategy, and the use of data to drive engagement and traffic.

The content coach would collaborate with journalists to strategically guide coverage and ensure our storytelling reflects our mission and audiences. The ideal candidate will have a track record of guiding innovative daily and enterprise work. They will know how to balance the urgency of breaking news with planning for sophisticated follow-up storytelling.

If you don't mind getting beaten by the competition, this isn't the position for you. And if you don't aspire to produce award-winning-level explanatory work, it's also not the job for you. We have high expectations for this position because of the talented and proven reporters on this team.

The person in this senior-level position will play an important role shaping the strategic vision for our newsrooms future and will help our team execute those strategies at the highest level.

What you will do

  • Emphasize front-end editing on every story. This newsroom is dedicated to telling powerful stories, and that process starts before the journalist begins reporting.
  • Make daily content decisions based on news judgment and insights from audience metrics.
  • Guide newsroom in ensuring a steady flow of high-quality content to provide the right elements on the right platforms at the right time.
  • Coordinate and supervise coverage of major breaking news events.
  • Oversee department journalism and conversations to ensure they serve reader needs, meet journalism standards and are positioned for growth.
  • Lead team discussions to identify projects to serve readers.
  • Contribute to newsroom-wide strategic discussions regarding the strength and sustainability of the San Angelo Standard-Times.
  • Uphold the highest journalism standards across digital and print platforms.
  • Increase journalistic quality and storytelling across all areas of coverage.
  • Oversee the programming, production, packaging and promotion of newsroom content across various digital platforms, with an emphasis on mobile platforms.


  • Impeccable line-editing skills.
  • Proven proficiency in applying analytics to content strategy.
  • Strong communication and collaboration skills.
  • Exposure to deadline-driven environment.
  • Exceptional planning and organizational skills.
  • Social media and SEO knowledge.
  • Self-motivation and self-direction.
  • Strong grasp of journalism skills (reporting and editing) and advanced knowledge of writing, spelling, grammar, AP and local style.
  • Ability to multitask and excel under intense deadline pressure in a rapidly changing environment.

*Application Instructions: The application only allows one document upload, so please provide all your materials combined as a single attachment (resume, cover letter, work samples, portfolio, links, etc.). This will ensure that you receive the highest consideration.


Gannett Co., a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details
  • Job Family Content Strategy & Coaching
  • Job Function Consumer
  • Pay Type Salary

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