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 Growth Marketing Specialist - Boston, Massachusetts, United States

   
Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: RYuKNHBx9nUDPtwRqdjofUlsKsNHGE / Latpro-3805798 
Date posted: Jul-15-2021
State, Zip: Massachusetts, 02120

Description

Req #17250

Thursday, July 15, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com.

Growth Marketing Specialist- Free to Paid Conversion

Connecticut, USA Manhattan, New York, NY, USA Maryland, USA McLean, VA, USA New Jersey, USA New York, NY, USA Pennsylvania, USA Rochester, NY, USA Virginia, USA Washington, DC, USA Virtual



Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQbrand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

Department Purpose

The Growth Team is dedicated to supporting the departments goals of driving aggressive digital subscription growth and optimize channel strategy to sustain the print subscription base. This team is responsible for driving all subscription types (print and digital) for 200+ local Gannett markets and USA Today. This team owns and manages the acquisition email strategy and collaborates with key internal departments to manage onsite assets, meter optimization strategy, checkout experiences as well as platforms and payment options to drive conversions.

Job Purpose

The Growth Marketing Specialist will be responsible for coordinating assets, timelines and working hand in hand with marketing operations to execute email campaigns and customer acquisition strategies. The ideal candidate will be highly analytical and detail-oriented, have a thorough understanding of data segmentation, email development, analysis and be able to continuously learn from results.

The Growth Marketing Specialist must have experience with email campaigns and be willing to be hands-on on a day-to-day basis evaluating and optimizing campaigns while ensuring both short- and long-term goals are met.


Duties and Responsibilities:

  1. Collaborate with other teams such as design, analytics, product, Martech, and marketing operations to ensure tracking and deployments.
  2. Monitor campaign KPIs in order to make proper adjustments and identify actionable opportunities for customer segmentation and send logic to drive conversions
  3. Develop and run ad-hoc reports and analysis to answer key business questions as needed
  4. Partner with the data intelligence team to develop and enhance reporting
  5. Support the delivery of assets, reports, and presentations



Qualifications:

  • Bachelors degree and/or relevant experience
  • 2+ years hands on experience developing and driving email strategy, preferably for a complex and digital-focused organization with DTC brands or products
  • Strong understanding of Salesforce Marketing Cloud or other ESPs and experience with campaign execution
  • Ability to interpret data to inform actionable insights that inform campaign strategy
  • Ability to effectively communicate cross-functionally with all levels
  • Ability to prioritize tasks and projects appropriately, understanding what involves the most urgency
  • Highly organized self-starter with strong problem solving skills and an anything is possible attitude
  • Efficient in MS Office Suite, most notably PowerPoint and Excel


Preferred Qualifications

  • Understanding of SQL and marketing automation
  • Experience with Google Analytics
  • Experience with Tableau

Remote work is an option, the eastern time zone is preferred


Gannett Co., Inc.is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Other details
  • Job Family Marketing Operations
  • Job Function Marketing
  • Pay Type Salary

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Requirements

None

 

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