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 MARKETING AND COMMUNICATIONS MANAGER - Toledo, Ohio, United States

   
Job information
Posted by: WGTE-TV30 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 6uNv3yk42iZysyK9et3hXAT2JFmFD2 / Latpro-3823117 
Date posted: Sep-12-2021
State, Zip: Ohio, 43614

Description

Marketing and Communications Manager WGTE Public Media seeks a strategic, yet, tactical, creative, highly organized professional to lead its marketing/communication activities. Working with all aspects of WGTE Public Media, including television and radio production and distribution services, educational services, community engagement, etc., you will craft, refine and implement an innovative, cost-effective marketing/communication strategy to support WGTE's brand and objectives. The manager will implement, maintain and optimize content for WGTE's website, social media platforms, and its app to improve and enhance user experiences. This position will oversee all marketing activities, focusing on existing and emerging digital media, including display ads, content marketing, SEO/SEM, social and email. The manager will develop compelling marketing campaigns that grow WGTE Public Media's reach and develop promotional strategies for each of the organization's platforms. The manager will identify KPIs, define target audiences, and craft campaign strategies that make WGTE Public Media more visible, relevant, and engaging to our community. A successful candidate should have a bachelor's degree in marketing, communications, PR, or journalism and five years of results-oriented experience in a fast-paced business. Proven, advanced skills in writing/editing marketing copy, promotional campaign development, project management, team leadership, and relevant technologies are essential. Experience in developing fundraising promotions and digital marketing is also key. Work experience in a media or nonprofit environment is a plus. This position works frequently with other teams across the organization and must be both a team player and a self-starter. The individual must also be innovative, and an accountable problem solver. Must have a strong command of the following software: Microsoft Excel, Word, PowerPoint, and other Office applications. The candidate should also have experience with social media marketing and creating email marketing campaigns. WGTE Public Media is committed to attracting and retaining a diverse staff that honors your experience, perspective, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming. Send your letter and resume to: Human Resources, P.O. Box 30, Toledo, OH 43614 or at employment@wgte.org. EOE/ADA
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Requirements

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