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 Sr. Integrated Marketing Manager, Apple Arcade - Culver City, California, United States

Job information
Posted by: Apple 
Hiring entity type: Retail 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Management - General
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 200285978 / Latpro-3823877 
Date posted: Oct-17-2021
State, Zip: California, 90230


Sr. Integrated Marketing Manager, Apple Arcade

Culver City , California , United States



Posted: Sep 15, 2021

Weekly Hours: 40

Role Number: 200285978

The App Store is the largest gaming platform in the world. In 2008, we launched with 500 apps and games. Now there are millions. In 2019 we started another chapter with Apple Arcade, the first game subscription service for mobile, desktop and the living room featuring over 200 new and exclusive games, including original releases from renowned creators, greatest hits from the App Store and timeless classics that everyone can pick up and play. We are looking for a Sr. Integrated Marketing Manager to join the Apple Arcade team. In this role, you'll design, lead and execute highly integrated marketing programs to acquire and engage subscribers, ultimately growing the service.

Key Qualifications

  • - 7+ years experience in Product Marketing, Brand Management, or go-to-market capacity for high profile video game titles, game platforms or game subscription services
  • - Demonstrated ability to serve as a cross-functional leader driving global integrated marketing campaigns with robust communications plans in close partnership with creative, media and agency partners
  • - Accomplished leading the strategy, launch and sustained growth for new games releases based on consumer, product, and category insights
  • - Deep understanding of the mobile game ecosystem, game marketing and what generates excitement across a broad range of audiences
  • - Expert understanding of customer behavior, analytics, and research to champion the player's perspective to create never before felt experiences across touch points
  • - Ability to partner with developers, IP holders, and influencers to build innovative and compelling executions that break into culture and earn attention
  • - Extraordinary communication and presentation skills, ability to deliver impactful presentations at all levels of the organization
  • - Ability to work collaboratively under pressure, with proven experience working on complex, global, large-scale, time-critical projects
  • - Outcome oriented, problem biased, and focused with a strong desire to learn and grow


As the Sr. Integrated Marketing Manager for Apple Arcade, you will be responsible for marketing our highest profile game launches, strategic promotions, and major updates for the service. This means being point for go-to-market strategy and execution resulting in effective marketing rooted in deep understanding of the player, product and category. Critical to success is leading cross function teams across creative advertising, social, growth, editorial, and more to create highly integrated programs that push the boundaries of what world class marketing could be for the industry and players alike.

Education & Experience

BS/BA required


See job description


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