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 Direct Marketing Lead - Emerging Services - Cupertino, California, United States

Job information
Posted by: Apple 
Hiring entity type: Retail 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Computers - Programming Languages
Computers - Platforms
Computers - Networks
Computers - Software Engineer
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 200288459 / Latpro-3824600 
Date posted: Oct-17-2021
State, Zip: California, 95014


Direct Marketing Lead - Emerging Services

Santa Clara Valley (Cupertino) , California , United States



Posted: Sep 16, 2021

Weekly Hours: 40

Role Number: 200288459

Do you have a passion for thinking creatively as well as strategically putting the magic within each product we build into words? As part of our Internet Software & Services (IS&S) marketing group, you'll uncover human insights to craft messaging that shows what Apple services, Apps, and Music and can really do for people. You'll create and manage direct marketing campaigns that form the voice and spirit of Apple to our customers, acting as the brand identity customers interact with at every touchpoint. This team's work will have a powerful impact on the way people see and use their Apple devices. That's because every piece of communication build will reflect the essence of our products: simple and beautiful with iconic personality. As a Direct Marketing Lead focused on Services (Apple Arcade, Apple Books, Apple News+, etc.), you will team up with IS&S business counterparts, the Direct Marketing team, and Business Analytics and Intelligence teams to develop a CRM strategy, own the program, and be responsible for achieving the goals set for the group. You will take part in a dynamic marketing team where strong business strategy and excellent interpersonal skills are critical to success!

Key Qualifications

  • Strategic mindset and demonstrated ability to create and evolve direct marketing programs based on brand objectives
  • Track record of developing, executing and optimizing direct marketing for leading consumer brands
  • Authoritative knowledge of digital marketing analytics as well as an innate curiosity and real passion for data
  • An excellent understanding of creative standard methodologies for email, push notification, and in-app messaging
  • Experience partnering with creative teams to build and optimize compelling, multi-channel consumer marketing
  • Proven ability to collaborate with worldwide marketing teams on the creation and roll out of direct marketing programs that reflect regional market opportunities and consumer differences
  • Validated experience with current and emerging direct marketing and engagement tools
  • Lead customer engagement strategy, collaborate with internal partners to define segmentation strategies, user journeys, lifecycle marketing, and cross-category discovery strategies
  • At least 8 years of experience in Business to Consumer (B2C) direct or digital marketing in the music, media or entertainment industry


This role will lead development of business requirements documents and creative briefs, working closely with data to identify actionable insights to continually improve CRM strategies. This will require a results-oriented, focused team-player with a strong desire to learn and succeed. Excellent cross-functional collaboration and communication skills including executive/stakeholder presentations is a requirement. ADDITIONAL REQUIREMENTS: - A passion and a deep understanding of the value of our services and Apps on iOS, MacOS, TVOS, and WatchOS - A deep desire to understand, respect, and communicate to our customers

Education & Experience

Bachelors degree required. MBA preferred


See job description


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