ReachLocal is looking for a Client Success Manager to develop and execute on digital marketing strategies for our companys clients. This role will formulate appropriate strategies andimplementation plans,and will be responsible for the ongoing management of the clients digital marketing plan.
The Client Success Manager will advise our clients on how best to leverage current and emerging marketing solutions to meet their business needs. This role will possess strong expertise in existing and emerging business marketing solutions, and will collaborate with our sales consultants to identify opportunities and effectively deliver on marketing solutions to best suit our clients business needs & maximize their return on investment (advertising expenses).
Strong proficiency in customer relationship management, online search and display advertising techniques and ReachLocal proprietary technologies are required. This role will manage day to day campaign performance, assess digital campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients digital marketing needs.
About Your Responsibilities:
Build rapport with client representatives and marketing staffs through routine and scheduled interactions
Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocals publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Manage client expectations, communication and performance metrics
Incorporate constantly evolving technologies and processes into the client solution delivery process
Ability to quickly master business process, marketing and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to manage digital marketing campaigns
Advanced capabilities to effectively manage digital advertising campaigns Search, Display, Marketing Management Systems etc.
Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
Demonstrated expertise with digital marketing publishing systems & processes
Strong verbal and written communication skills
Establish and maintain effective relationships with clients
Seek client feedback and incorporate it into future activities
Demonstrate dedication to meeting client expectations and requirements
Able to manage time and prioritize multiple tasks in a fast-paced environment
Organize tasks, deliverables and meet commitments on time
Capable of interpreting data and making recommendations to prove performance
Quickly identify the symptoms and underlying cause of problems
Business Process and Technology Acumen
Capable of quickly mastering business processes
Ability to master technology solutions
Good at focused listening
Can find common ground and explains differing viewpoints comprehensively
Bachelors Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English
2+ years hands-on experience managing online/digital advertising campaigns
Must have 3+ years of client service/account management experience.