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 Trending Topics Reporter - Springfield, Missouri, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Publishing
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: Nid20GISWCRDaeUgQnF1u2DZRCfE3t / Latpro-3829815 
Date posted: Oct-07-2021
State, Zip: Missouri, 65807


Req #18886

Tuesday, October 5, 2021
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, .

Trending Topics Reporter

The Springfield News-Leader/, part of the USA TODAY NETWORK, is looking for a sharp and social-media savvy journalist to stay on top of the community conversation of the moment.

This reporter will chase the virtual water-cooler topics of the day, spotting and capitalizing early on trending topics to grow online audience, and in their downtime delve into Ozarks culture and history to generate news and feature stories.

A successful candidate will look for ways to localize national social media trends, spotlight community concerns posted on neighborhood Facebook groups and find answers to the questions dominating local search traffic. Theyll also search out the unique stories the Ozarks offers, profiling local personalities and sharing the areas colorful history with long-time residents and those new to southwest Missouri.

The ability to find unique approaches and to jettison ideas that are not working is essential. The reporter will be expected to work with managers and use metrics and audience research to guide decisions about covering topics and issues and to engage with readers on a variety of platforms to drive audience and subscriber growth.

The News-Leader is the daily newspaper of Missouri's third-largest city. Springfield, a city of 170,000, is a regional hub for business, health care and education. A gateway to the Ozarks, it boasts a bevy of outdoor recreational opportunities.


  • Create storytelling that accurately informs, entertains and engages specific audiences and platforms, providing a news product that demands attention and dominates community conversations.
  • Be courageous about experimentation. Identify enterprise opportunities and chase them with passion.
  • Leverage diverse tools, text, images and video to reach readers in print, digital and on social media.
  • Be a team player who likes to collaborate with coworkers.
  • Use metrics and analytics to increase digital audience and engagement and grow digital subscriptions.
  • Serve as an ambassador to the community on the News-Leaders behalf and actively seek to engage with marginalized portions of the community.
  • Pitch in with stories on other topics and perform other duties as necessary.
  • On occasion, work extended hours, evenings, weekends and holidays, at times unexpectedly. News happens.


  • Bachelor's or masters degree in communications, journalism or related field preferred or equivalent combination of education and experience.
  • 1 year of professional experience or comparable internships.
  • A strong foundation in core writing and reporting skills and familiarity with public records.
  • Solid understanding of how to use metrics, social media and SEO to find stories and engage the public audience on digital platforms.
  • Self-motivation and self-direction.
  • Enthusiasm for deep research and artful storytelling.
  • Solid news judgment and a commitment to accuracy.
  • Top-notch planning, organizational and time management skills.
  • Communication, communication, and communication.
  • Command of media law and principles of ethical conduct.
  • Ability to multi-task and excel under intense deadline pressure in a rapidly changing environment.
  • This role requires a valid drivers license, reliable transportation, and the minimum liability insurance required by state law.
  • Employment is contingent on passing a post-offer pre-employment background check and a motor vehicle record check & drug screen.

We are eager to learn more about you and how you fit this role. When you apply, dont limit your upload to a resume; show us what youve done. To do so, put together a single document file that includes the following, in this order:

  1. Your resume one to two pages.
  2. A cover letter that outlines how you would approach the job.
  3. Links to 5-10 online samples of your work. Show us what youve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at
Other details
  • Job Family Frontline Journalists
  • Job Function Consumer
  • Pay Type Hourly
  • Required Education Equivalent Experience

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