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 Social Media Contributor - Dallas, Texas, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: K9hbDdUP9TFXu3nKD2MKfkl7UZltC7 / Latpro-3830933 
Date posted: Oct-12-2021
State, Zip: Texas, 75206


Req #18757

Monday, October 11, 2021

Social Media Contributors are social-savvy professionals who focus exclusively on Social Media Marketing. They collaborate directly with clients to ensure they drive a social campaign that creates engaging content, increases activity, and builds awareness


  • Participate in on-boarding sessions with Clients to educate them on the tools and benefits of the ReachLocal SMM offerings
  • Provide strategic recommendations to Clients on how to extend brand presence and improve their SMM performance and results
  • Setup and optimize social platforms for native social platform and search engines, as needed
  • Create, schedule and optimize social content and ongoing social content updates on behalf of Clients
  • Execute against brand listening objectives - interactions/responses to social opportunities and review sites
  • Promote social content while showing a high level of competence in targeting, placement and bidding via Facebook boosted posts
  • Report social KPIs to Clients in a cohesive manner showing value and strategic direction
  • Other duties as assigned.

Analytical Thinking:

  • Capable of methodically sorting through an issue and finding the right answer.
  • Intellectually Curious--interested in being a knowledge resource for their Clients and teammates
  • Able to organize time and prioritize multiple projects and multiple Clients in a fast-paced environment
  • Able to interpret data on reports and make recommendations to improve performance

Communication Skills:

  • Must be comfortable speaking to clients about their social presence needs and able to answer questions across multiple levels of expertise
  • Adept at listening to Client needs and effectively communicating solutions to their needs
  • Strong verbal and written communication skills
  • Must be willing to be an authority figure when necessary
  • Must excel at explaining and simplifying complex concepts
  • SMB Acumen
  • Understands how local business work and operate
  • Is aware of how marketing strategies work for local businesses
  • Client First Mentality
  • Dedicated to meeting client expectations and requirements
  • Translates client needs into actionable goals and tasks

Tech Savvy:

  • Must be competent in use of ReachLocal systems and tools
  • Expertise in social media marketing, marketing tools, including Facebook, Twitter, Instagram, content publishers, brand monitoring technology, etc.
  • Desire to keep up with social media trends and tools
  • A Winning Attitude: o Must be positive and enjoy helping our employees and clients solve marketing, advertising and technology-related issues
  • Must work with integrity and care for colleagues
  • Enjoy working as a team leader o Will not accept anything less than personal excellence and excellence from colleagues

Experience Required or Preferred:

  • 3-5 years of experience in agency or in-house marketing
  • Demonstrated breadth of digital marketing knowledge with a strategic view on how social media programs can support search optimization, reputation management, and inbound marketing programs as well as paid, earned, and owned media goals
  • Active and professional personal presence in social media, with working knowledge of each network and its best practices as it applies to B2B marketing
  • Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging
  • B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses
  • Ability to work independently and as part of a team

Education/Certification Requirements:

  • Bachelors degree in Marketing, Communications, Advertising, PR, English, Journalism, or related subject
Other details
  • Job Family Social Media Marketing
  • Job Function Marketing
  • Pay Type Salary

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