NASW was established in 1955. Our primary functions include promoting the professional development of our members, establishing and maintaining professional standards of practice, advancing sound social policies, and providing services that protect our members and enhance their professional status. We are the largest membership organization of professional social workers in the nation, serving 120,000 members per year. NASW establishes and maintains standards of practice for social workers. NASW advances sound social policies that support human well-being. Our 55 chapters directly serve members and encourage social worker connections through local and regional programs.
I. MAJOR/ESSENTIAL FUNCTIONS:
The Membership Marketing Specialist is responsible for promoting the value of membership to support membership growth. As part of the Membership team, you will assess current programs and services for members and customers, conduct market analysis, and research new markets. Working with National and Chapter NASW staff, you will help promote current offerings and launch new products and services that benefit professional social workers, with a focus on new professionals.
II. BASIC DUTIES AND RESPONSIBILITIES:
Supports recruitment and retention efforts, helping to increase member dues revenue by making the case for the value of association membership.
Partners with National and Chapter staff, volunteers, and stakeholders to assess the social worker and allied professional market and understand campaign goals and objectives.
Develops and executes robust, modern marketing campaigns to increase engagement with NASW's membership offerings. Writes marketing plans to support and advance overall objectives, including background information, promotion plans, schedules, and cost estimates. Leverages multiple channels, following best practices for each.
Analyzes existing member and customer data and behavior to develop audiences for specific campaigns. Nurtures contacts from inbound marketing efforts and other lead generation campaigns to convert to membership.
Implements strategies to support NASW's use of automation, engagement scoring and personas to increase personalization and a customized member experience.
Analyzes and reports on member needs and trends using all available sources including membership data in the iMIS database, surveys and focus groups, engagement scoring, social media and online communities, call center records and industry research.
Performs additional duties and responsibilities as needed.
Integration of member experience
Assesses current offerings to identify gaps between individual market segment needs and current products. Coordinates efforts to develop new programs, services or benefits to meet member and customer needs, in collaboration with National and Chapter staff and volunteers.
Works to ensure that new and existing National and Chapter offerings work together as parts of a whole member experience, and that they meet external standards for consumer expectations to maximize appeal. Helps to ensure offerings evolve to meet changing member and customer needs.
Assists organizational efforts to strengthen integration of membership marketing functions between the NASW National Office and 55 NASW Chapters. Works closely with National and Chapter membership, marketing, professional development, publishing, and program staff to ensure accurate and integrated messaging of products and services.
Membership and Communications
Monitors online member communities to learn about member needs, help connect members to resources and represent the association.
Contributes to content creation as needed across NASW communications channels.
Researches policies and procedures, documents administrative processes and recommends system improvements. Develops related training for NASW National, Chapter and Member Services staff.
III. WORKING RELATIONS:
1. Internal: Interacts with National Office staff and Chapter staff.
2. External: Interacts with NASW members, potential members, vendors, other professional organizations, general public, and Member Services call center.
IV. WORKING ENVIRONMENT:
Work is performed in an office environment. Temporarily remote due to COVID-19.
Flexible. You smoothly manage through ambiguity. You are able to easily shift gears, reprioritize, and stay focused on key priorities. You skillfully manage numerous daily commitments. While most of our attention and resources should be committed to our key priorities, we also want to remain flexible to take full advantage of strategic opportunities as they arise. You are a fast learner and are able to 'hit the ground running.'
Tactical. You are a builder with a "can-do" attitude. You build from the ground up and possess a sense of resolute focus on the future.
Analytic and results driven. You have incisive analytical skills and the ability to make critical assessments. You can identify and frame problems and set priorities. You have the proven ability and experience to bring about change. You see the big picture, monitor your key performance metrics, and take the action necessary to produce results.
Ethical. You approach business with a solid focus on unwavering integrity and ethical practices as the foundation to a profitable bottom line.
Trustworthy. You have a thoughtful, respectful communication style and treat colleagues inclusively and with respect.
Perceptive. You see opportunities and emerging trends, and you are knowledgeable about the operations, unique needs, and goals.
What's Attractive to the Right Candidate?
Mission: Your work supports and uplifts social workers who are serving individuals, families, and communities across the nation.
This is an exciting time to join NASW. Our leadership is working to build a results-driven culture that is accountable and rewarding.
This role affords a lot of opportunity. In addition to having a financial impact, you will help improve our product and service offerings. You will have the ability to try different strategies and tactics.
You will enjoy a work/life balance, a competitive base salary, and a generous comprehensive benefits plan.
Qualified staff are urged to log into Dayforce and navigate to Careers, following the instructions to apply listed on the page.
Bachelor's degree required. Marketers and Social Workers are encouraged to apply.
Minimum of three years of increasing responsibility in marketing or related field.
Demonstrated experience developing and promoting products/services and creating campaigns that drive net revenue.
Market research acumen. Ability to determine trends, data, and results.
Effective project management skills.
Experience with digital product delivery and online service platforms.
Ability to work collaboratively across teams.
Knowledge of spreadsheets, databases, and other business modeling applications.