Marketing Manager, Apple Pay
New York City , New York , United States
Posted: Oct 20, 2021
Role Number: 200303152
At Apple, we don't just build great products - we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. With Apple Card, we completely reinvented the credit card. Built for iPhone, Apple Card provides a new level of privacy and security and is designed to help customers live a healthier financial life. The Wallet, Payment, and Commerce marketing team is looking for an Apple Card Marketing Manager to develop innovative marketing campaigns to acquire new customers. You will lead the design and execution of acquisition marketing programs from concept through delivery, partnering closely with cross-functional Apple teams including creative, product, and marketing. You will use your results driven mindset to create end-to-end prospect journeys that drive growth in new accounts while maintaining industry leading cost efficiency on a large scale. You will also use your creative thinking to pilot never been done Apple Card acquisition programs-testing new messaging or techniques to engage prospects in a way that uniquely resonates. This is an opportunity to partner cross-functionally across Apple and innovate within the credit card industry to lead acquisition for a product that helps people be more financially healthy. You have a deep passion and understanding for our brand, our vision and objectives, and the prospect experience. This opportunity will place you in a highly-energized environment with some of the most inspiring and creative individuals in the industry. We're growing rapidly and encourage you to apply for this phenomenal opportunity today!
- Acquisition marketing experience in developing industry leading campaigns and programs to acquire new customers while hitting conversion and cost efficiency goals.
- Optimizing product user flows such as applications or onboarding experiences to drive strong end-to-end prospect application.
- Familiar with leveraging data and insights to inform planning and decision making.
- Strong attention to detail and ability to heavily prioritize and deliver on those priorities on schedule.
- Flexible and creative problem solver - able to tackle complex issues while collaborating across multiple teams and maintaining an optimistic attitude.
highly effective and efficient marketing programs to acquire new Apple Card customers and increase application conversion. - Lead cross-functionally (creative, product, and marketing teams) to develop and execute these marketing campaigns across existing Apple owned channels such as email and Wallet. - Pilot new programs with internal teams such as Apple Pay marketing. - Maximize application conversion from initiation to offer acceptance through a robust test and learn roadmap.
Education & Experience
5+ years consumer marketing experience with specific experience developing innovative and impactful consumer marketing campaigns. B.A./B.S. Degree required. MBA preferred.