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 Yield and Optimization Manager - Dallas, Texas, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Engineering - Other
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: fEIJPKL7TNjEZAGqFfFjN5lE5zlGCQ / Latpro-3840482 
Date posted: Nov-13-2021
State, Zip: Texas, 75206


Req #19651

Friday, November 12, 2021
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, .

Gannett is the marketing solution from the USA TODAY NETWORK providing businesses the smarter way to reach local customers. As local marketing becomes more complex, LOCALiQ empowers local businesses with unique insights from 125 million consumers in our network of sites, apps and experiences and learnings from millions of local leads delivered each year. We couple that with end to end service from our experts using local marketing best practices proven across the country.

Our core values:Community, Progress through Passion,Action with PurposeandBelief in People.If you share these values,come join our family!

The Yield & Optimization Manager will provide an additional layer of support to all Gannett Campaign Managers, Supervisors and the business units they are assigned.Support will include workflow ordering guidance, answering questions around programmatic system capabilities, optimization strategies, and the development of advertising solutions that allow our business units to grow their programmatic revenue.

The Yield & Optimization Manager may also be assigned a business unit to support, but that is not the primary focus of the role.


Order Support Provide workflow ordering support to Campaign Managers and Supervisors as they provide guidance to their business units on how to place Audience Extension orders.

Fulfillment Support Provide fulfillment support to Campaign Managers and Supervisors as they fulfill Audience Extension orders for their business units.This position may also support a business unit, but this is not the primary focus of the role.

Capability Support Provide additional layer of support to Campaign Managers and Supervisors when vetting out new programmatic system capabilities.

Optimization Support Provide optimization support to Campaign and Supervisors during an orders run to ensure it is successful for the client and profitable for Gannett

Manage to Gannett Sales Policies and Priorities:Must understand the sales priorities and business policies set and maintained by our sales organization.

Handle other essential tasks as assigned.


Bachelors degree in a business or technical related discipline.


2+ years of working experience in ad serving platforms or ad trafficking.(3 - 5 years of practical work experience in digital technology or advertising can be substituted for college education).

Specialized Knowledge

Strong communication skills, both verbal and written.

Strong interpersonal and team skills.

Ability to handle multiple tasks/projects at once.

Demonstrated ability to function in a technical role.

Superior organizational skills.

Adaptive learner with the ability to develop expertise in digital workflow and ad serving systems.

Ability to clearly convey technical and complex information communication.

Ability to react to change productively.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at
Other details
  • Job Family Campaign Management
  • Job Function General Administration
  • Pay Type Hourly

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