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 Digital Advertising Data Analyst - Culver City, California, United States

   
Job information
Posted by: Apple 
Hiring entity type: Retail 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Computers - Programming Languages
Computers - Other
Computers - Platforms
Computers - Software Engineer
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 200314695 / Latpro-3842063 
Date posted: Nov-18-2021
State, Zip: California, 90230

Description

Digital Advertising Data Analyst

Culver City , California , United States

Marketing

Summary

Posted: Nov 17, 2021

Role Number: 200314695

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The Services Digital Advertising team at Apple is responsible for driving new customer acquisition as well as cultivating awareness and education of Apple's full suite of services, through a variety paid digital marketing channels. Apple is in search of an experienced Digital Advertising Data Analyst to join the Services Digital Advertising team. You will work on the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders.

Key Qualifications

  • 3+ years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives
  • Expertise in digital advertising attribution, measurement and modeling (incrementally, lift analysis, MMM, etc.)
  • Experience with SmartTV/CTV media inventory (Roku, Amazon Firestick, gaming consoles, etc.) preferred
  • Proficient with Excel and Keynote/Powerpoint
  • Excellent social, oral and written communication skills
  • Extraordinary data visualization and presentation skills
  • Outcomes and solutions-oriented with a high sense of urgency
  • Ability to work with cross-functional teams and build close relationships within and across teams
  • Ability to work with agility, and prioritize effectively
  • Strong troubleshooting skillset for QA of data discrepancies
  • Experience with SQL or Python a plus, but not required

Description

In this role, you will work with data from paid social, display, video, and SEM campaigns for Apple Services (Apple Music, Apple Arcade, Apple Podcasts, etc). Your experience with both upper and lower funnel paid digital metrics as well as having an understanding of how each channel provides full funnel support, will be the foundation for interpreting media performance. You will partner closely with Strategy while working hand-in-hand with Channel Activation Specialists, and multiple media agencies to stay up to date on what strategy and tactics are supporting campaign objectives. In addition to providing reporting support for Activation, you will partner with Strategy and the Digital Advertising Analytics Lead to summarize performance updates and communicate insights to product marketing leads. You'll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene. You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling. Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.

Education & Experience

BS/BA degree required



Requirements

See job description

 

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