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 Ad Tech & Operations Specialist - Culver City, California, United States

   
Job information
Posted by: Apple 
Hiring entity type: Retail 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Computers - Programming Languages
Computers - Other
Computers - Platforms
Computers - Software Engineer
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 200314706 / Latpro-3842068 
Date posted: Nov-18-2021
State, Zip: California, 90230

Description

Ad Tech & Operations Specialist

Culver City , California , United States

Marketing

Summary

Posted: Nov 17, 2021

Role Number: 200314706

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The Services Digital Advertising team at Apple is responsible for driving new customer acquisition as well as cultivating awareness and education of Apple's full suite of services, through a variety paid digital marketing channels. Apple is in search of an experienced Ad Operations Specialist to join the Services Digital Advertising team. In this role you will work hand-in-hand with media strategy, analytics, creative, and campaign strategy teams, facilitating the execution of all go-to-market display/video campaigns

Key Qualifications

  • 3+ years of experience at a digital media agency in an ad operations dedicated role
  • Expertise in ad serving technologies such as Google Campaign Manager (formerly DCM)
  • Proficiency in recognizing tracking issues through thoughtful and thorough QA
  • Strong troubleshooting skillset for QA of backend data discrepancies
  • Ability to develop and test solutions for tracking issues and/or tag implementation errors (coding experience a plus)
  • Depth of understanding of various ad tag structures (e.g. VAST/VPAID)
  • Experience with QA'ing spec requirements and tag implementation with various publisher/DSP ad operations teams
  • Comfortability with adapting workflow to shifts in priorities and urgencies
  • Experience with various URL tagging structures (i.e. ad server/ MMP parameters and macros) and understanding of various attribution methodologies
  • Experience in establishing systems and processes to create operational efficiencies
  • Hyper organized and detail oriented by nature

Description

As an Operations Specialist, you will be responsible for managing URL coding, trafficking, tag generation, and troubleshooting for display/video activity across Apple Services LOBs. You will help to identify and develop best practices from both a creative and technical operations perspective while also completing soup-to-nuts ad tech platform execution to ensure timely and accurate digital campaign launches. On this team, you will work across Apple's suite of Services: Apple Music, Apple TV+, Apple Card, Apple Arcade, Apple Podcasts, Apple Books, Apple News+, and more. You will be responsible for all aspects of technical campaign set up prior to the launches of digital display/video campaigns. Pre and post-launch, strong troubleshooting expertise is required for continual in-depth QA of all display/video campaigns at the line item and creative level. Management of the creative functionality testing will also fall under this role to ensure that all technical spec requirements are met and that ads render correctly in the intended formats. Outside of tactical campaign execution and trafficking, this role is also responsible for various operations workflows such as developing ad operations process documentation, maintaining relationships with pertinent ad tech partners, working with the analytics team to optimize naming convention structures, advising data analysts to ensure we're getting the best insights out of our ad tech metadata, and continually keeping up-to-date with industry standards (i.e. IAB) to keep up to date with ops best practices.

Education & Experience

BS/BA degree required



Requirements

See job description

 

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