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 Acquisition and Activation Manager, Growth Marketing - Culver City, California, United States

Job information
Posted by: Apple 
Hiring entity type: Retail 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Computers - Programming Languages
Computers - Platforms
Computers - Networks
Computers - Software Engineer
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 200327548 / Latpro-3850599 
Date posted: Dec-23-2021
State, Zip: California, 90230


Acquisition and Activation Manager, Growth Marketing

Culver City , California , United States



Posted: Dec 22, 2021

Role Number: 200327548

The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! Apple is seeking an ambitious entrepreneurial leader with a passion for media and entertainment to grow its services. The Growth Marketing Manager will be a leader in a team of marketers & product managers. This person will work with marketing, product, engineering, data analytics, design, business development, and other teams to drive awareness and ultimately bring new customers to Apple services and products. If you have passion for entertainment, a pulse on new and creative trends in subscriptions and digital marketing, we encourage you to apply! We're looking for someone that thrives in a quick moving environment. We believe the role would place you in a highly-energized environment with some of the most creative individuals in the industry where you would be inspired to share your experience.

Key Qualifications

  • Strong understanding of subscription and/or recurring revenue business models
  • You have 6-8 years of experience building out unique acquisition and testing strategies geared at optimizing conversion, subscription, and revenue - both on and off-platform
  • Possess deep understanding of A/B testing and data driven optimization marketing
  • You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition
  • You exhibit a strategic approach and the ability to lead the development and cross-functional execution of effective marketing programs
  • You possess extraordinary communication and presentation skills and can deliver impactful presentations at all levels of the organization
  • Works collaboratively under pressure, with experience working on complex, international, large-scale, time-critical projects
  • You contribute consistently and positively in a high-paced, constantly evolving environment and are willing to roll up your sleeves and tackle whatever task is necessary
  • You create, build, and cultivate positive interpersonal relationships, are flexible in nature, able to tackle challenges and even keep a sense of humor
  • Strong attention to detail and ability to deliver projects, priorities, schedules, and deliverables
  • You have a passion for Apple products and services and have a deep familiarity with the Apple ecosystem of services and hardware (Mac OS, iOS, Apple Music, iTunes, App Store, Books, Podcasts, Apple Pay, Apple TV, Apple News, Apple Fitness+, Apple One, etc.)


Lead acquisition and marketing strategies for Apple Services. Optimize programs through A/B testing and develop strategic recommendations based on data driven insights. Develop owned channel strategies & programs across the Apple ecosystem that will drive large scale awareness, acquisition, and activation. Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. Collaborate with a broad range of teams, including international marketing, product, marketing, engineering, analytics, business development and design teams. Define the best critical metrics to focus the team, get results, and ensure they are accurately measured and widely socialized. Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. Define geo-specific narratives, value propositions and product benefit messaging

Education & Experience

BA/BS, MS/MA/MBA preferred


See job description


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